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The Lifebelt书籍详细信息
- ISBN：9780471498186
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2001-3
- 页数：292
- 价格：480.00元
- 纸张：暂无纸张
- 装帧：暂无装帧
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
In a world where there is increasing choice for just about every kind of product and service, winning and holding the best customers is key to the success of any business. Customer Relationship Management, or CRM, is a concept that senior managers in any kind of business ignore at their peril. At its heart is the successful management of customer retention by being customer-focused as an organization.
The concept is not rocket science, but its implementation is more of a challenge. It involves a fundamental change within the organization.
In this book, John Murphy introduces "The Lifebelt" - quite literally an aid to keeping afloat in this pressured environment. The Lifebelt is a framework that offers a practical way forward to integrating and mobilizing the entire oragnization toward a holistic CRM programme.
The proprietary framework features six key factors identified as being essential for consistent delivery of service: customer focus, processes, employee involvement, training, measurement, and continuous improvement.
John Murphy outlines how each of the factors should be owned by an appropriate member of the top management team. When this framework is systematically and effectively implemented and managed it will considerably enhance the customer retention capacity of the company.
The logic of the framework applies to virtually all industries internationally. Managers and marketers across the board will find this book one of the most practical gudies to retaining customers published to date.
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书籍介绍
In a world where there is increasing choice for just about every kind of product and service, winning and holding the best customers is key to the success of any business. Customer Relationship Management, or CRM, is a concept that senior managers in any kind of business ignore at their peril. At its heart is the successful management of customer retention by being customer-focused as an organization.
The concept is not rocket science, but its implementation is more of a challenge. It involves a fundamental change within the organization.
In this book, John Murphy introduces "The Lifebelt" - quite literally an aid to keeping afloat in this pressured environment. The Lifebelt is a framework that offers a practical way forward to integrating and mobilizing the entire oragnization toward a holistic CRM programme.
The proprietary framework features six key factors identified as being essential for consistent delivery of service: customer focus, processes, employee involvement, training, measurement, and continuous improvement.
John Murphy outlines how each of the factors should be owned by an appropriate member of the top management team. When this framework is systematically and effectively implemented and managed it will considerably enhance the customer retention capacity of the company.
The logic of the framework applies to virtually all industries internationally. Managers and marketers across the board will find this book one of the most practical gudies to retaining customers published to date.
书籍真实打分
故事情节：3分
人物塑造：4分
主题深度：9分
文字风格：4分
语言运用：6分
文笔流畅：5分
思想传递：3分
知识深度：4分
知识广度：7分
实用性：4分
章节划分：9分
结构布局：9分
新颖与独特：8分
情感共鸣：7分
引人入胜：3分
现实相关：9分
沉浸感：3分
事实准确性：5分
文化贡献：6分
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下载评价
网友 养***秋：我是新来的考古学家
网友 詹***萍：好评的，这是自己一直选择的下载书的网站
网友 饶***丽：下载方式特简单，一直点就好了。
网友 屠***好：还行吧。
网友 居***南：请问，能在线转换格式吗？
网友 汪***豪：太棒了，我想要azw3的都有呀！！！
网友 龚***湄：差评，居然要收费！！！
网友 林***艳：很好，能找到很多平常找不到的书。
网友 仰***兰：喜欢！很棒！！超级推荐！
网友 国***舒：中评，付点钱这里能找到就找到了，找不到别的地方也不一定能找到