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工商管理硕士英语视听说教程书籍详细信息
- ISBN：9787560338729
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2013-01
- 页数：暂无页数
- 价格：12.90
- 纸张：胶版纸
- 装帧：平装
- 开本：大16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
常青、杨春艳主编的这本《工商管理硕士英语视听说教程》是哈尔滨工业大学“十二五”规划教材，以《MBA英语教学大纲》为依据编写。主要包括10
个单元，涉及食品安全、科技媒体、社会医疗等现在比较流行的话题，同时包含岗位培训、出差行程、广告营销、职场生涯、洽谈会议和公司周年庆典等工作和商业话题。
《工商管理硕士英语视听说教程》适用于工商管理硕士以及具有同等英语水平的学生使用。
书籍目录：
Unit 1 Training and Seminar
Part I Watching and Listening
Activity 1 : Studying Abroad
Activity 2: Conference and Training Inquires
Activity 3 : Decision Making
Part II Communication and Discussion
Task 1 : Overseas Study
Task 2: Preparation for a Seminar
Task 3: Training Methods
Part III Situational Conversations
Situation 1 : Workshop
Situation 2: Giving a Presentation
Part IV Presentation Skills
Self-Introduction
Part V Culture Notes
Western Festivals
Unit 2 Business and Traveling
Part I Watching and Listening
Activity 1 : Travel Arrangements
Activity 2: China's High Speed Rail
Activity 3 : Having a Reservation
Part II Communication and Discussion
Task 1 : Preparing for a Business Trip
Task 2: Unforgettable Business Trips
Task 3 : Cutting down Stress of Business Trips
Part III Situational Conversations
Situation 1: Farewell Dinner
Situation 2: Business Trip Abroad
Part IV Presentation Skills
Nonverbal
Part V Culture Notes
A Safe Trip Abroad
Unit 3 Advertising and Marketing
Part I Watching and Listening
Activity 1 : Ad of Canon
Activity 2 : Value of Advertising
Activity 3: Marketing Strategy
Part II Communication and Discussion
Task 1 : The Influence of Advertisement
Task 2 : Advantages and Disadvantages of Ads
Task 3 : Marketing Campaign
Part III Situational Conversations
Situation 1 : False Advertising
Situation 2 : Achievement Reviews
Part IV Presentation Skills
Structure of Oral Presentation
Part V Culture Notes
Western Traditions and Taboos
Unit 4 Males and Females
Part I Watching and Listening
Activity 1 : Changing Roles of Males and Females
Activity 2: A Call to Men
Activity 3 : Women's Ability to See More Colors
Part II Communication and Discussion
Task 1 : Men's Fantasy
Task 2 : Attractiveness of Women to Men
Task 3: Gender Differences
Part III Situational Conversations
Situation 1 : Talking about Husbands
Situation 2: Creating Ideas
Part IV Presentation Skills
Questions & Response to Questions
Part V Culture Notes
The Western Astrology and Chinese Zodiac
Unit 5 Social Media and Technology
Part I Watching and Listening
Activity 1 : The Future of Customer Experience
Activity 2: Reading in the Internet Age
Activity 3 : iPad
Part II Communication and Discussion
Task 1 : Media Formats
Task 2: Paper Books and E-books
Task 3: Media Literacy
Part III Situational Conversations
Situation 1 : E-products
Situation 2 : Infomania
Part IV Presentation Skills
Numbers
Part V Culture Notes
American and British Newspapers
Unit 6 People and Career
Part I Watching and Listening
Activity 1 : Leading to Success
Activity 2: How to Perform Effectively in a Job
Interview
Activity 3: Money Types
Part II Communication and Discussion
Task 1 : Discussion on Success
Task 2 : Recruitment of Staff
Task 3 : Employee Benefit
Part III Situational Conversations
Situation 1: Job Hopping
Situation 2 : Promotion
Part IV Presentation Skills
Describing People
Part V Culture Notes
Chinese Festivals
Unit 7 Food and Safety
Part I Watching and Listening
Activity 1: Taboo Food
Activity 2: Nutrition or Poison
Activity 3 : Seed of Suicide
Part II Communication and Discussion
Task 1: Extreme Food
Task 2: You Are What You Eat
Task 3: Vegetarian Food
Part III Situational Conversations
Situation 1 : Cooking
Situation 2: Making Coffee
Part IV Presentation Skills
Chart
Part V Culture Notes
Traditional Chinese Culture (1)
Unit 8 Conferences and Negotiations
Part I Watching and Listening
Activity 1 : Hosting a Meeting
Activity 2: Business Negotiation
Activity 3 : Business Conference
Part II Communication and Discussion
Task 1 : Hosting a conference
Task 2: Interview and Evaluation
Task 3: Business Conference
Part III Situational Conversations
Situation 1 : Giving Suggestions
Situation 2 : Bonus
Part IV Presentation Skills
Interpreting (1)
Part V Culture Notes
Negotiation
Unit 9 Health and Therapy
Part I Watching and Listening
Activity 1 : American Health Care System
Activity 2: Traditional Chinese Medicine
Activity 3 : Ho'oponopono
Part II Communication and Discussion
Task 1 : Health Care Systems in Different Countries
Task 2: TCM and Other Therapies
Task 3: How to Stay Healthy
Part m Situational Conversations
Situation 1 : Talking about TCM
Situation 2 : Check-up
Part IV Presentation Skills
Giving Instructions
Part V Culture Notes
Traditional Chinese Culture (2) : Buddhism
Unit 10 Anniversary and Celebrations
Part I Watching and Listening
Activity 1: Graduation ceremony
Activity 2 : Theme Party
Activity 3 : The Queen's Speech
Part II Communication and Discussion
Task 1 : Celebrations
Task 2: Party Planning
Task 3 : Gift Giving
Part III Situational Conversations
Situation 1 : Graduation Season
Situation 2 : Congratulations
Part IV Presentation Skills
Interpreting (2)
Part V Culture Notes
Dinner Table Etiquette
Scripts
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