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Switch (ISBN=9780307885036)书籍详细信息
- ISBN：9780307885036
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2011-03
- 页数：305
- 价格：62.40
- 纸张：胶版纸
- 装帧：平装
- 开本：32开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
The primary obstacle Is a confl:ct that s bUIlt into our
brains, ay Chip and Dan Heath, authors of the critically acclaimed
bestseller Made to Stick. Psychologists have discovered that our
minds are ruled by two different systems--the rational mind and the
emotional mind--that compete for control~ The rational mind wants a
great beach body; the emotional mind wants that Oreo cookie~ The
rational mind wants to change something at work; the emotional mind
loves the com-fort of the existing routine.This tension can doom a
change effort--but if it is overcome, change can come
quickly.
In Switch, the Heaths show how everyday people--employees and
managers, parents and nurses have united both minds and, as a
result,achieved dramatic results. In a compelling, story-driven
narrative, they bring together decades of counterintuitive research
in psychology, sociol-ogy, and other fields to shed new light on
howwe can effect transformative change, whether your interest is in
changing the world or your waistline.
书籍目录：
1. Three Surprises About Change
DIRECT THE RIDER
2. Find the Bright Spots
3. Script the Critical Moves
4. Point to the Destin ation
MOTIVATE THE ELEPHANT
5. Find the Feeling
6. Shrink the Change
7. Grow Your People
SHAPE THE PATH
8. Tweak the Environment
9. Build Habits
10. Rally the Herd
11. Keep the Switch Going
How to Make a Switch
Overcoming Obstacles
Next Steps
Recommendations for Additional Reading
Notes
Acknowledgments
Index
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书籍介绍
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick . Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:
● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.
● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.
● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
From the Hardcover edition.
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