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Marketing Power Plays（Business Week）市场支配力的作用书籍详细信息
- ISBN：9780071475587
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2006-12
- 页数：178
- 价格：124.50
- 纸张：胶版纸
- 装帧：平装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Learn the Plays
Make Your Move
Build an IKEA-style global brand the way Ingvar Kamprad does
Use Hans Straberg's tactics at Electrolux to sweep in profits
Bank on thinking locally like Citigroup's Steven Freiberg
Keep your company tuned in the way Judy McGrath does at MTV
And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.
作者简介：
BusinessWeek is the world's number-one business magazine, famous for its award-winning coverage, inside information, and annual rankings of businesses. Established in 1929, the magazine set a new industry standard and ultimately expanded its enormous popularity through the website, BusinessWeek.com.
书籍目录：
INTRODUCTION By Stephen J. Adler, Editor-in-Chief,BusinessWeek
1 GEORGE BODENHETMER:In the ESPN Zone
2 JAMES OWENS:Caterpillar Sinks Its Claws into Services
3 STEVEN FREIBERG:Thinking Locally at Citigroup
4 PAUL OTELLINI:Inside Intel
5 HANS STRABERG:Electrolux Cleans Up
6 THE ALBRECHT BROTHERS:Aldi and Trader Joe's Challenge to WaI-Mart
7 ANNE LIVERMORE:HP's Ultimate Team Player
8 HRRLAN WEISMAN:Reinventing How Johnson & Johnson Invents
9 JUDY McGRATH:Keeping MTV Cool
10 INGVRR KAMPRAD:How IKEA Became a Global Cult Brand
11 JEFF IMMELT:Demanding More Risk and Innovation from GE
12 MARISSR MRYER:Managing Google's Idea Factory
13 STEVE JOBS:Apple's Visionary Is Shaking Up Disney
14 JIM McNERNEY:3M's Rising Star Revs Up Innovation
15 RUSSELL SIMMONS:From Hip-Hop to Mainstream
TRENDS:Reaching an Audience of One
SOURCES
CONTRIBUTORS
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The Last Word in Success from the First Name in Business The new Power Plays series from BusinessWeek analyzes the hard-hitting, highly focused insights from the biggest power players in business, such as Warren Buffett and Steve Jobs, on a range of topics essential for success in today's competitive market. Each book includes real case studies, proven strategies, and the keen industry insight that has made BusinessWeek the world's number-one authority. Each specialized playbook showcases the top industry leaders and headline-making success stories that everyone wants to know about-and learn from Features the wisdom of top business power players, including Jack Welch, Steve Jobs, Ken Chenault, and Bill Weldon Packed with best-practice sidebars, call-outs, how-to strategies, to-do lists, and insider advice in a breezy, no-nonsense style Arms managers and executives with tools they can put to work immediately Each book will include interactive features and downloads on BusinessWeek.com This power-packed guide delivers proven career-making secrets and game-plan strategies from business legends like Phil Knight at Nike and Anders Dahlvig at IKEA, and rising stars like Jim McDowell at Mini USA.
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