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MBA IN A BOOK(ISBN=9780307451583)书籍详细信息
- ISBN：9780307451583
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2008-09
- 页数：暂无页数
- 价格：81.50
- 纸张：胶版纸
- 装帧：平装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Practical ideas from the best brains in Business
A sharp, jargon-free guide to the core curriculum of an MBA
program, MBA in a Book shows how to master the big ideas of
business and use them in a practical way to build and enhance
career success.
“In the world of business, ideas matter. . . . Some of the sharpest
minds in the business world give perceptive looks into innovation,
marketing, finance, strategy, and leadership, providing
stimulating, useful perspectives on these core topics.”
—Larry Bossidy, retired chairman and CEO of Honeywell International
and coauthor of Execution: The Discipline of Getting Things
Done
Great business thinkers such as Michael Porter, Rosabeth Kanter,
and Bill George of Harvard Business School; Paul Argenti of the
Tuck School at Dartmouth; Jeffrey Sonnenfeld of Yale; Peter Senge
of MIT; the entrepreneur and inventor Dean Kamen; and the financial
innovator Michael Milken are just a few of the best brains in
business, providing the intellectual nourishment that will help you
play the game of business at the highest level.
书籍目录：
Introduction
Innovation
How Breakthroughs Happen
Sustainability and the Environment
A Business That Makes Nothing but Money Is a
Poor Kind of Business
Finance and Accounting
"We're Not in Kansas Anymore"--Getting leal
About Numbers and What They Mean
Strategy
Make Sure You Take the Bight Fork in the Iad
On the Importance of Strategic Direction
Managing
Is Getting Paid for Other People's Home Puns
……
作者介绍：
JOEL KURTZMAN is chairman of the Kurtzman Group
(www.KurtzmanGroup.com), a research and consulting firm that
focuses on issues relating to knowledge management, strategy,
economic development, global risk, governance, and thought
leadership. Earlier in his career he was a New York Times
reporter and editor, an editor of Harvard Business Review,
the founder of strategy+business magazine, and a senior
partner for thought leadership and innovation at
PricewaterhouseCoopers.
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From Publishers Weekly
This practical
guidebook to business concepts is appropriately straightforward in
its approach. Kurtzman, a former New York Times reporter and
editor of the Harvard Business Review, explains that the
volume is "organized to reflect the way normal people do and think
about business." Kurtzman identifies "big ideas" as concepts
that... reduce the fog of complexity into something simple, solid,
tangible, and most of all workable." Not so much a nuts-and-bolts
guide to business, this volume focuses on ideas and takes readers
through the process of innovation, the fundamentals of
sustainability, finance and accounting, and the intricacies of
strategy and management. Kurtzman explains that his book can be
read either from cover to cover or thumbed through whenever answers
to questions about a creative concept are needed. The book
addresses such topics as human resources, leadership, marketing,
communication and learning from slip-ups (both one's own and those
of others). Lending extra credibility to the volume is an
impressive roster of contributors, including Michael Milken, 3Com
founder Bob Metcalfe, Segway inventor Dean Kamen and Harvard
Business School dean Kim Clark, each writing about his or her area
of expertise. In keeping with Kurtzman's philosophy of business
(it's "one of life's great games, and it is exhilarating"), the
book makes for a refreshing and often humorous read. Whether the
book's marketing concept (the "box" of the title is actually a
slip-case) and high price point will attract readers is left to be
seen.
Copyright © Reed Business Information, a division of Reed
Elsevier Inc. All rights reserved.
From Booklist
Former New York Times reporter Kurtzman, who has written
seven previous books on the markets, big business, currencies, and
the economy, is also founding editor of Strategy and
Business and editor of Harvard Business Review. Here he
has assembled some thoughts from the best minds in business into a
practical resource for solving problems and generating new ideas.
The more than 35 contributors include Dean Kamen, the inventor of
the Segway human transportation device, who talks about how new
technology becomes significant only when it turns into the Big
Idea, which happens when people start doing something they've never
done before and find they can't live without it. The 1980s bond
king Michael Milken discusses how corporate finance is more an art
than a science; journalist Victoria Griffith has two articles--one
discusses how biotechnology companies innovate, the other the
implications of electronic communication within organizations; and,
finally, Sam Hill brings his unique perspective on branding to the
table. All the pieces are both pointed and concise. David
Siegfried
Copyright © American Library Association. All rights
reserved
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情感共鸣：4分
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