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SPEAK LIKE A CEO(ISBN=9780071451512)书籍详细信息
- ISBN：9780071451512
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2005-03
- 页数：暂无页数
- 价格：158.40
- 纸张：胶版纸
- 装帧：精装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
On your rise to the top, hard work and experience are
important, but they can take you only so far. To lead in your
industry or profession, you must be ready to assume the leader's
speaking role. In survey after survey, the number-one skill
determined to be indispensable to leaders is communication. Must
you be born with this talent, or can you learn how to command a
room?
In Speak like a CEO Suzanne Bates proves that you don't have to
be a natural-born speaker to develop a compelling communication
style all your own. Whether you're in the corner office or the Oval
Office, at the dining room table or before an audience of millions,
you'll find a blueprint to speak like a leader and get results. Not
another one-size-fits-all guide to better presentations or public
speaking, Speak like a CEO is a sophisticated approach based on the
philosophy that successful leaders have their own unique
communication styles. Its self-assessments, exercises, and
customizable self-improvement plans let you zero in on your
strengths as a communicator and discover your natural
abilities.
As an award-winning news anchor, Bates interviewed more than ten
thousand business and political leaders, celebrities, and
newsmakers--and she saw them at their best and worst. Now a
sought-after executive trainer with national and international
clients, she is renowned for her ability to transform leaders who
avoid the spotlight into bold, confident, natural speakers. In
Speak like a CEO, she arms you with the same techniques that have
helped her clients become communicators extraordinaire. You'll find
tricks of the trade, whether speaking in front of crowds and
cameras or one-on-one.
Speak like a CEO also offers you a chance to learn from the
masters. You will be inspired by the advice and experience of
leaders including Rudolph Giuliani, Mario Cuomo, Colin Powell.
书籍目录：
Preface
Acknowledgments
Introduction
PAPT 1 The Secrets: What CEOs and Leaders Know
1.What It Means to Speak Like a CEO（the Ones You Really
Admire）
2.Eight Secrets of Successful CEOs and Leaders Who Speak Well
3.You're as Good as You Decide to Be
4.What You Can Learn from Ten Thousand Leaders and Working on TV
for Twenty Years
5.The Eight Most Frequent Mistakes People Make in Front of Crowds
and Cameras
6.The Authenticity Gap: Why the Real you Must Shine Through
7.Taking Stock: How Do Your Skills Add Up?
8.Creating a Plan: Leaders Know It's the Way to Get Farther,
Faster
PART 2 The Situations: A Survival Guide for the Events Where You
Must Speak and Be Great
9.Speeches
10.Presentations
11.Q＆A Session: Thinking on Your Feet
12.Media Interviews
13.Leading Meetings
14.Conversations
PART 3 The Strategies: Become a Great Speaker by Making a Plan and
Working It
15.Ten Things You Can Do to Guarantee Success
16.Five Coaching Plans
Appendix A Checklists
Appendix B Frequently Asked Questions
Appendix C Resources and Recommended Reading
Appendix D Communication and Leadership
Appendix E The Gettysburg Address: Abraham Lincoln
Index
作者介绍：
SUZANNE BATES is a com-munication consultant to a host of
prestigious clients,including Mellon Financial,State Street
Bank,Ernst ＆Young,Sun Life,Dreyfus,Citistreet,Sepracor,and Cabot
Corporation.For two decades she was a top-rated anchor with
WBZ-TV,Boston;WCAU,Philadelphia;and WFLA-TV,Tampa-St.PETERSBURG.She
is a mem-ber of the Leadership Council of Harvard University's
Center for Business and Government and is an Associated Press News
Award winner.
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