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NEW NEW MEDIA书籍详细信息
- ISBN：9780205773879
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2009-10
- 页数：暂无页数
- 价格：219.60
- 纸张：胶版纸
- 装帧：平装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
YouTube, blogging, Wikipedia, Twitter, Facebook, Second Life and other “new new media” are transforming just about every aspect of our culture from the way we elect Presidents to how we watch television.
New New Media details the benefits, opportunities, and dangers of these transformations.
New new media, as opposed to the traditional “new media” of email and websites, allow and encourage all consumers to become producers. This distinguishing feature of contemporary media prompts an entirely new look at how mass media, culture, and industry are shifting.
Features
As a part of the Penguin Academic series, New New Media offers students the most cutting-edge information at a competitively lower price.
New New Media is about the advent and the impact of media newer than 'new' media - as different from the classic new media of email and websites, as those new media are to old media such as newspapers and television.
Discusses how new new media is turning consumers of media (teens, adults, children)
into producers of media and global communicators.
Analyzed in greater depth than that found in other contemporary resources, readers are able to gain insight not only into the mechanics of Blogging (Ch.2), YouTube (Ch.3), Wikipedia (Ch.4), Digg (ch.5), Second Life (Ch.9), Podcasting (Ch.10), Twitter (ch.8), Facebook and Myspace (ch.8), but also into the role these new new media are actively playing in shaping our society.
Discussed alongside the use of new new media, the 2008 Election (ch.12) provides a relevant backdrop through which the reader can grasp the influence new new media are having on the world.
Extensive research and sources, as well as the author's first-hand experience as a practitioner with each of the media considered in the book, provides an academic framework through which to explore and understand new new media.
书籍目录：
Preface
1: Why 'New New' Media?
New New Media Encompass Prior New Media Principles
Why “New New” Rather than Social Media, Screen Arts, or Web 2 or 3.0? Categories of New New Media
Speed in New New Media Evolution Not Only In Software But Hardware
The Prime Methodology: Learning by Doing
The Order and Content of the Chapters
2: Blogging
A Thumbnail History of Electronic Writing
Blogging about Anything, Forever
Comment Moderation
Commenting on the Blogs of Others
Comments as Correctors
MySpace Message from Stringer Bell, of The Wire
Changing the Words in Your Blog After Publication
Long Range Blogging and Linking
Group Blogging
Monetizing Your Blog
Is Monetization Incompatible with the Ideals of Blogging?
Dressing Up Your Blog with Images, Videos, and Widgets
Gauging the Readership of Your Blog
Different Blogging Platforms
Are Bloggers Entitled to the Same 1st Amendment Protection as Old-Media
Journalists?
Bloggers and Lobbyists
Anonymity in Blogging
Blogging for Others
Changing the World with Your Blog
A Town Supervisor and His Blog
“Bloggers in Pajamas”
The Blogosphere is Not Monolithic and Not All-Powerful
Further Tensions Between New New Media and Older Forms
The Need for Old Media Reporting in an Age of New New Media Journalism
Old Media and New New Media Symbiosis: Easter Eggs for Lost and Fringe
3: YouTube
“Obama Girl”
YouTube Presidential Primary Debates
Telegenic + YouTube = Cybergenic
YouTube Undeniability and Democracy
YouTube Usurps Television as a Herald of Public Events
YouTube is Not Only Omni-Accessible and Free to Viewers - It's Free to
Producers
Obama as the New FDR in New New Media as well as the New New Deal
Amateur YouTube Stars and Producers
Viral Videos
Viral Videos Gone Bad
The YouTube Revolution in Popular Culture
Roy Orbison's Guitar
“My Guitar Gently Weeps” Through the Ages
YouTube Retrieves MTV
Will YouTube Put iTunes Out of Business?
YouTube Refutes Lewis Mumford, and Turns the Videoclip Into a Transcript
Tim Russert, 1950-2008
YouTube's Achilles Heel: Copyright
Comments as Verifiers on YouTube: The Fleetwoods
The Pope's Channel
YouTube as International Information Liberator
4: Wikipedia
Pickles and Pericles
Inclusionists v. Exclusionists: Battle Between Wikipedian Heroes
Neutrality of Editors and Conflicts of Interest
Identity Problems
All Wikipedians Are Equal, But Some are More Equal than Others
Transparency on Wikipedia Pages
Wikipedia versus Britannica
Old vs. New New Media in Reporting the Death of Tim Russert
Encyclopedia or Newspaper?
Does Wikipedia Make Libraries Unnecessary?
The United Kingdom versus Wikipedia
5: Digg
Shouting, Paying for Diggs (and Buries)
“Friends” in New New Media
Ron Paul vs. Barack Obama on Digg
Ron Paul and the Older Media
Reddit, Fark, Buzzflash, and Digg Alternatives
6: MySpace
The Irresistible Appeal of “Friends”
“Cyberbullying” on MySpace
New New Media Provide Medicine for Cyberbullying
MySpace as One-Stop Social Media Cafeteria
MySpace Music and New New Media
MySpace Poetry
MySpace Bones: Cooperation Between Old Media Narratives and New New
Media
7: Facebook
MySpace vs. Facebook: Subjective Differences
MySpace vs. Facebook: Objective Differences
Facebook Friends as a Knowledge-Base Resource
Facebook Friends as Realtime Knowledge Resources
Facebook Groups as Social and Political Forces
Facebook as Myriad Local Political Pubs
Meeting Online Friends in the Real World
Reconnecting with Old Friends Online
Protection for the 'Hidden Dimension': Cleaning Up Your Online Pages
Photos of Breast-Feeding Banned on Facebook
8: Twitter
The Epitome of Immediacy
Interpersonal + Mass Communication = Twitter
Twitter as Smart Tee-Shirt or Jewelry
Pownce and other Twitter-Likes
Twitter Dangers: The Congressman Who Tweeted Too Much
McLuhan as Microblogger
9: Second Life
History and Workings of Second Life
Second Life and Real Life Interface
A Seminar in Second Life
Kenny Hubble, Second Life Astronomer
Sex in Second Life
Lost in Second Life
10: Podcasting
How is a Podcast Made?
Blueprint for a Podcast
Podcast Storage and Distribution: Players, ITunes and RSS Feeds
Case Study of Podcast Success: Grammar Girl
Podcasts on Phones and in Cars
Podiobooks
Podcasts and Copyright: Podsafe Music
Advertising on Podcasts
Live Streaming
Webinars and Vidcasts
11: The Dark Side of New New Media
Pre-New New Media Abuses: Bullying, Flaming, and Trolling
Online Gossiping and Cyberbullying
Cyberstalking
Twittering and Terrorism
The Craigslist Bank Heist
Spam
Old Media Over-Reaction to New New Abuses: The Library vs. the Blogger
12: New New Media and the Election of 2008
Obama Married the Internet to Community Organizing
New New Media VP Announcement Misstep
Inauguration and After on the Internet
The President and the Blackberry
White House Moves from Web 2.0 “Dark Ages” to New New Media
13: Hardware
The Inevitability of iPhone and Mobile Media
The Price of Mobility
The New New Media Exile of Useless Places
Smartphones in the Car, in the Park, and in Bed
Batteries as the Weak Spot
iPhones, Blackberries, Bluetooth, and Brains
Bibliography
Index
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