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PITCH ANYTHING: AN INNOVATIVE METHOD FOR(ISBN=9780071752855)书籍详细信息
- ISBN：9780071752855
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2011-11
- 页数：暂无页数
- 价格：131.10
- 纸张：胶版纸
- 装帧：精装
- 开本：32开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
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书籍目录：
Chapter 1 The Method
Chapter 2 Frame Control
Chapter 3 Status
Chapter 4 Pitching Your Big Idea
Chapter 5 Frame Stacking and Hot Cognitions
Chapter 6 Eradicating Neediness
Chapter 7 Case Study: The Airport Deal
Chapter 8 Get in the Game Index
作者介绍：
Oren Klaff is Director of Capital Markets for the investment
bank Intersection Capital, where he raises tens of millions of
dollars from investors and institutions. Intersection Capital has
grown to $250 million of assets under management by using Klaff's
pioneering approaches to raising capital and incorporating
neuroscience into its capital markets programs. He is a specialist
in financial modeling and the codeveloper of Velocity, a capital
markets product that has raised more than $100 million of private
equity and venture capital.
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其它内容：
编辑推荐
Gold Medal Winner--Tops Sales World's Best Sales and Marketing
Book "Fast, fun and immensely practical." -JOE SULLIVAN, Founder,
Flextronics "Move over Neil Strauss and game theory. Pitch Anything
reveals the next big thing in social dynamics: game for business."
-JOSH WHITFORD, Founder, Echelon Media "What do supermodels and
venture capitalists have in common?They hear hundreds of pitches a
year. Pitch Anything makes sure you get the nod (or wink) you
deserve." -RALPH CRAM, Investor "Pitch Anything offers a new method
that will differentiate you from the rest of the pack." -JASON
JONES, Senior Vice President, Jones Lang LaSalle "If you want to
pitch a product, raise money, or close a deal, read Pitch Anything
and put its principles to work." -STEVEN WALDMAN, Principal and
Founder, Spectrum Capital "Pitch Anything opened my eyes to what I
had been missing in my presentations and business interactions."
-LOUIE UCCIFERRI, President, Regent Capital Group "I use Oren's
unique strategies to sell deals, raise money, and handle tough
situations." -TAYLOR GARRETT, Vice President, White Cap "A
counter-intuitive method that works." -JAY GOYAL, CEO, SumOpti
About the Book: When it comes to delivering a pitch, Oren Klaff has
unparalleled credentials. Over the past 13 years, he has used his
one-of-a- kind method to raise more than $400 million-and now, for
the fi rst time, he describes his formula to help you deliver a
winning pitch in any business situation. Whether you're selling
ideas to investors, pitching a client for new business, or even
negotiating for a higher salary, Pitch Anything will transform the
way you position your ideas. According to Klaff, creating and
presenting a great pitch isn't an art-it's a simple science.
Applying the latest findings in the field of neuroeconomics, while
sharing eye-opening stories of his method in action, Klaff
describes how the brain makes decisions and responds to pitches.
With this information, you'll remain in complete control of every
stage of the pitch process. Pitch Anything introduces the exclusive
STRONG method of pitching, which can be put to use immediately:
Setting the Frame Telling the Story Revealing the Intrigue Offering
the Prize Nailing the Hookpoint Getting a Decision One truly great
pitch can improve your career, make you a lot of money-and even
change your life. Success is dependent on the method you use, not
how hard you try. "Better method, more money," Klaff says. "Much
better method, much more money." Klaff is the best in the business
because his method is much better than anyone else's. And now it's
yours. Apply the tactics and strategies outlined inPitch Anything
to engage and persuade your audience-and you'll have more funding
and support than you ever thought possible.
书籍真实打分
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知识深度：8分
知识广度：5分
实用性：6分
章节划分：4分
结构布局：3分
新颖与独特：4分
情感共鸣：6分
引人入胜：4分
现实相关：3分
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文化贡献：6分
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