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WHUFFIE FACTOR, THE(ISBN=9780307409508) 英文原版书籍详细信息
- ISBN：9780307409508
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2009-04
- 页数：暂无页数
- 价格：76.20
- 纸张：胶版纸
- 装帧：精装
- 开本：32开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
The book that catches the crest of Web 2.0 and shows how any
business can harness its power by increasing whuffie, the store of
social capital that is the currency of the digital world.
Everyone knows about blogs and social networks such as Facebook
and Twitter, and has heard about someone who has used them to grow
a huge customer base. Everyone wants to be hands-on, grassroots,
and interactive, but what does this mean? And more to the point,
how do you do it?
As one who has actually launched a company using the power of
online communities, and who now advises large and small companies,
Tara Hunt (named by the San Francisco Chronicle, along with
luminaries Jimmy Wales and Tim O’Reilly, as a digital Utopian) is
the perfect person to do this book.
While The Whuffie Factor will traverse the landscape of Web 2.0
and show how to become a player, it is not just another book about
online marketing. People see the huge business potential of the
online world and the first impulse is: Let’s throw a bunch of money
at it. To which Tara Hunt says: “Stop! Money isn’t the capital of
choice in online communities, it is whuffie–social capital–and how
to raise it is at the heart of this book.” In the Web 2.0 world,
market capital flows from having high social capital. Without
whuffie you lose your connections and any recommendations you make
will be seen as spam–met with negative reactions and a loss of
social capital.
The Whuffie Factor provides businesspeople with a strategic map
and specific tactics for the constantly evolving, elusive, and, to
some, strange world of on?line communities. By connecting with your
customers through community interaction, you’ll raise your social
capital, create demand, and sell more product. Consumer loyalty is
a direct result of whuffie. With great stories of online business
successes and cautionary tales of major missteps–recording
industry, anyone?–Tara Hunt reveals how social networking has more
influence over buying decisions than any other marketing tool and
how your business can tap into the vast world of Web 2.0 to build
an unshakable foundation for twenty-first-century-style online
success.
For those without millions–even thousands–to throw around, here
is a fresh perspective for using social networks to help build a
business whether you are a start-up or a Fortune 500 giant. Even
those in big rich companies need to learn how to be effective and
not waste their money. For them–as well as the entrepreneur–The
Whuffie Factor is an eye-opening guide to a world they probably
don’t understand all that well.
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作者介绍：
TARA HUNT was the co?founder of Citizen Agency, a
community-marketing consulting firm based in San Francisco, and is
now leading the marketing efforts for Intuit’s partner platform.
She has been cited in national newspapers such as the Wall
Street Journal and the New York Times and is well-known
in the Web 2.0 technology and start-up worlds for her
community-?marketing experience. Her blog, Horsepigcow.com,
explores themes in marketing and economics and has been pivotal in
raising Tara’s own whuffie in the online marketing space.
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在线阅读地址：WHUFFIE FACTOR, THE(ISBN=9780307409508) 英文原版在线阅读
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书籍真实打分
故事情节：4分
人物塑造：7分
主题深度：8分
文字风格：3分
语言运用：4分
文笔流畅：4分
思想传递：4分
知识深度：5分
知识广度：7分
实用性：8分
章节划分：7分
结构布局：9分
新颖与独特：3分
情感共鸣：7分
引人入胜：8分
现实相关：5分
沉浸感：5分
事实准确性：9分
文化贡献：4分
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下载评价
网友 饶***丽：下载方式特简单，一直点就好了。
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网友 游***钰：用了才知道好用，推荐！太好用了
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网友 宫***玉：我说完了。
网友 利***巧：差评。这个是收费的
网友 詹***萍：好评的，这是自己一直选择的下载书的网站
网友 孔***旋：很好。顶一个希望越来越好，一直支持。
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网友 潘***丽：这里能在线转化，直接选择一款就可以了，用他这个转很方便的