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Present Like a Pro: The Field Guide to Mastering the Art of Business演讲指南书籍详细信息
- ISBN：9780312347734
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2006-07
- 页数：274
- 价格：113.50
- 纸张：胶版纸
- 装帧：平装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Targeting managers, salespeople, professional speakers and even best men preparing wedding toasts, communications and leadership consultants Maxey and O'Connor provide useful advice and moral support to anyone who is about to speak up. Through judicious peppering of personal stories, they demystify the near-universal fear of speaking in public, while offering potential speakers at all skill levels encouragement and practical advice. The guide is organized for ease of navigation in short, snappy chapters, each concluding with a boldfaced summary of key points—a boon to time-crunched presenters. Among numerous pointers, the authors emphasize practicing your speech, especially in front of someone or by timing and taping yourself. The authors conclude that any speech is "all about you in conversation with the audience"; they stress the importance of knowing your audience and their language, achieving rapport with repetition and with stories, and making an immediate connection with a creative introduction. Though some of their advice is common sense (e.g., attend to your appearance), inexperienced speechmakers in particular will find this manual instructive. (June)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
书籍目录：
Acknowledgments
Introduction
Part Ⅰ Love the Language
1 Aristotle Knew the Basics
2 Master the Vocabulary of the Customer
3 Turn Your Expertise into a Speech
4 Be Creative with Word Color
5 Use Writers' Tricks to Unify and Emphasize
6 Language Is Your Best Tool
7 Bring Out the Interpreter in You
8 Say it Differently
Part Ⅱ Prepare Like Crazy
9 Practice Is the First Priority
10 Begin So You Can Practice
11 Tape and Time Yourself
12 Know the First Four Minutes Cold
13 Give Yourself Think Time
14 Find Out What Happened Last Time
15 Set Yourself Up for Success
Part Ⅲ Respect the Client
16 Know Who the Real Client Is
17 Know What the Meeting Planner Really Wants
18 Know What the Audience Needs
19 Know What to Use and What to Lose
20 Be an Expert on the Culture
21 Know What Works with This Client
Part Ⅳ Break the Rules
22 You Don't Have to Be Perfect
23 It's OK to Surprise Your Audience
24 Decide on Your Notes Policy
25 Begin Unexpectedly--Involve Your Audience!
26 End Unexpectedly
27 Face a Trend with an Antitrend
Part Ⅴ Create a Connection
28 Start with the First Step
29 Try a Three-Part Warm-up
30 Connect with a Grieving Audience
31 Connect via Stories and More
32 No Joke! Know the Risks
33 Practice Consistent Eye Contact
34 Use Your Introduction to Connect
35 Connect with Visual Simplicity
36 Connect with Visual Innovation
Part Ⅵ Adapt to the Moment
37 When "Dr.Evil" Shows Up, Be Ready
38 When Your Presenter Doesn't Show, You Can Still Shine
39 Don't Let Murphy's Law Surprise You
40 When Asked to Edit, Be Prepared
41 When Asked for Your Opinion, Listen First
……
Part Ⅶ Propel the Image
Part Ⅷ Master Interaction
Part Ⅸ Follow Up for More
Part Ⅹ Never Give Up
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Sales calls. Weddings. Business conferences. Weekly meetings. We’re all called on to speak in public. Often, professional success and advancement depend on it. Yet many people find the experience draining or terrifying, or remain unsatisfied with their own ability to engage and sway an audience. In Present Like a Pro, you’ll learn how to:
· Solicit useful feedback.
· Deal with hecklers.
· Gracefully handle A/V malfunctions.
· Sell your point through audience participation.
· Evoke the power of your own life in your talk.
· And much more!
Kevin E. O’Connor and Cyndi Maxey have distilled the knowledge they’ve acquired from more than forty-five years combinedof professional speaking into a concise, easy-to-use guide that will help anyone Present Like a Pro !
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