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企业成长的最后一关/ULTIMATE QUESTION书籍详细信息
- ISBN：9781591397830
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2006-03
- 页数：224
- 价格：180.90
- 纸张：胶版纸
- 装帧：精装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits. These corporate steroids boost short-term earnings but alienate customers. They undermine growth by creating legions of detractors—customers who complain loudly about the company and switch to competitors at the earliest opportunity.
Based on extensive research, The Ultimate Question shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation. Vivid stories from leading-edge organizations illustrate the ideas in practice.
Practical and compelling, this is the one book—and the one tool—no growth-minded leader can afford to miss.
书籍目录：
Preface
PART ONE WHY THE ULTIMATE QUESTION WORKS
1 Bad Profits, Good Profits, and the Ultimate Question
2 The Measure of Success
3 Howthe Net Promoter Score （NPS） Can Drive Growth
PART TWO HOW TO MEASURE RESPONSES
4 The Enterprise Story--MeasuringWhat Matters
5 Why Satisfaction Surveys Fail
6 TheRules of Measurement
PART THREE BECOMING GOOD ENOUGH TO GROW
7 Design Winning Customer Strategies
8 Deliver--Building an Organization That Creates Promoters
9 Develop a Community of Promoters-- By Listening
10 One Goal, OneNumber
Appendix A The Linkage Between NPS and Growth
Appendix B Winners and Sinners for Selected
U.S. and U.K. Industries
Notes
Acknowledgments
Index
About the Author
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Frederick Reichheld is a director of Bain & Company in Boston. He is the author of The Loyalty Effect （over 125,000 copies sold）, as well as several articles in the "Harvard Business Review" and "The Wall Street Journal."
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CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits. These corporate steroids boost short-term earnings but alienate customers. They undermine growth by creating legions of detractors—customers who complain loudly about the company and switch to competitors at the earliest opportunity. Based on extensive research, The Ultimate Question shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation. Vivid stories from leading-edge organizations illustrate the ideas in practice. Practical and compelling, this is the one book—and the one tool—no growth-minded leader can afford to miss.
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