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BUSINESS GROWTH STRATEGIES FOR ASIA PACIFIC(亚太地区商业增长战略)书籍详细信息
- ISBN：9780470821725
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2005-05
- 页数：264
- 价格：192.00
- 纸张：胶版纸
- 装帧：精装
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
"Readers will find this book useful as a guide to understanding Asian business from both the macroscopic and microscopic standpoints.... Any company that wishes to win in Asia must properly develop and train its managers to think strategically and to execute effectively. This book is one of the best available to help serve this purpose."
--Koh Boon Hwee, Chairman, Singapore Airlines
"This book's comprehensive and insightful coverage on business growth strategies for Asia Pacific makes it one of the best practitioner's guides. Stan Shih, one of the most respectful entrepreneurs of our time, has joined force with Dr. Willie Chien and Dr. Po-Young Chu to share their valuable experiences with those who wish to develop their business in Asia. The methodology proposed by the authors to analyze the complex competitive conditions and subtle cultural factors related to Asian market provides enormous help for international companies, either Western or Asian, to plan and to execute their business strategies for Asia."
--Dr Morris Chang, Chairman and CEO, Taiwan Semiconductor Manufacturing Corporation (TSMC)
"In this book, the authors have used numerous examples and case studies from a broad range of industries to highlight the critical importance of defining a strategy for Asia with local market characteristics. Where they have excelled is in their systematic use of analytical models to describe the complex business environment. I believe that the readers will unlock the value of this book when they start following the models proposed to plan for their Asia Pacific business strategy."-Jim Morgan, Chairman and CEO, Applied Materials
"Drawing on the considerable experience of two of Asia Pacific's successful practitioners, this work is a compelling business map for anyone wanting to engage in business in Asia Pacific and a necessary part of the tool-kit of the asian specialist laying out a path to success in this dynamic part of our world."
--Armin Meyer, Chairman and CEO, Ciba Specialty Chemicals
书籍目录：
Acknowledgements
Foreword
Preface
List of Abbreviations
Introduction
PART Ⅰ: A MACROSCOPIC VIEW OF THE ASIA PACIFIC REGION
Chapter 1 Strategic Viewpoints on Asia Pacific Case Study: GE vsHaier
Chapter 2 Understanding Asian Culture and Business Practice Case Study: Singapore Airline vsBritish Airways
Chapter 3 Asia Market Opportunities
Case Study:Volkswagen vsToyota
PART Ⅱ: MICROSCOPIC VIEW OF THE ASIA PACIFIC REGION
Chapter 4 Analyzing the Competition
Case Study: Citigroup vsHSBC
Chapter 5 Technology Factor
Case Study: Motorola vsSamsung Eletronics
Chapter 6 Cost Factor
Case Study: Dow Chemical vsFormosa Plastics Group
PART Ⅲ: FORMULATING AND IMPLEMENTING A STRATEGY FOR GROWTH
Chapter 7 Formulating a Successful Business Strategy
Case Study: TSMC vsTexas Instrument
Chapter 8 Direct Investment and Other Strategic Options
Case Study: Nestlé vsWahaha
Chapter 9 Defining an Effective Asia Pacific Organization
Case Study: Dell vsFoxconn
Chapter 10 Managing Human Resources
Case Study: Microsoft vsWipro
Chapter 11 Implementing Business Growth Strategy
Case Study: Johnson & Johnson vsCipla
References and Bibliography
Index
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作者简介：
Dr. Willie Chien has had considerable experience of working as a senior executive in various Asia Pacific countries for several Western multinationals. For the past two decades, he has been devoting himself to numerous technical, operational, strategic-planning, business-development and regional-management positions in the Asia Pacific region. He is also a visiting lecturer at Aspire Academy.
书籍介绍
"Readers will find this book useful as a guide to understanding Asian business from both the macroscopic and microscopic standpoints.... Any company that wishes to win in Asia must properly develop and train its managers to think strategically and to execute effectively. This book is one of the best available to help serve this purpose."
--Koh Boon Hwee, Chairman, Singapore Airlines
"This book's comprehensive and insightful coverage on business growth strategies for Asia Pacific makes it one of the best practitioner's guides. Stan Shih, one of the most respectful entrepreneurs of our time, has joined force with Dr. Willie Chien and Dr. Po-Young Chu to share their valuable experiences with those who wish to develop their business in Asia. The methodology proposed by the authors to analyze the complex competitive conditions and subtle cultural factors related to Asian market provides enormous help for international companies, either Western or Asian, to plan and to execute their business strategies for Asia."
--Dr Morris Chang, Chairman and CEO, Taiwan Semiconductor Manufacturing Corporation (TSMC)
"In this book, the authors have used numerous examples and case studies from a broad range of industries to highlight the critical importance of defining a strategy for Asia with local market characteristics. Where they have excelled is in their systematic use of analytical models to describe the complex business environment. I believe that the readers will unlock the value of this book when they start following the models proposed to plan for their Asia Pacific business strategy."
--Jim Morgan, Chairman and CEO, Applied Materials
"Drawing on the considerable experience of two of Asia Pacific's successful practitioners, this work is a compelling business map for anyone wanting to engage in business in Asia Pacific and a necessary part of the tool-kit of the asian specialist laying out a path to success in this dynamic part of our world."
--Armin Meyer, Chairman and CEO, Ciba Specialty Chemicals
Asia's rapid economic growth offers both threats and opportunities for foreign investors. Experience has shown that those who plunge into the Asian market without an effective business strategy and a cohesive implementation plan usually under-perform, regardless of whatever success they may have had in their home markets. For those who understand the Asian cultural background and the subtleties of the market, however, the rewards can be substantial.
That Asian companies are increasingly establishing themselves as leaders in their respective industry segments is made abundantly clear in the many case studies in this book, in which the authors include a close analysis of some of Asia's most compelling success stories:
·Toyota Motor Corporation
·Singapore Airlines
·Samsung Electronics
·TSMC (semiconductors)
·Formosa Plastics Group (chemicals)
·Haier (white goods).
The competitive landscape for most industries today is shifting at an unprecedented pace and on a global scale. If any company, no matter where it is located, intends to remain competitive, there is simply no room for complacency.
This book proposes several innovative models and ideas to help readers measure and analyze market opportunities in Asia, and provides valuable insights into consumer behavior, value-chain analysis, innovation capabilities and cost benchmarks within an Asian context. The authors introduce a comprehensive methodology for formulating and implementing a business strategy built around having the right people in the right organizational structure. In adapting Western management theory and practice to the specific needs of the Asian market environment, this book will prove invaluable to anyone wishing to do business in the Asia Pacific region.
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