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Fashion marketing书籍详细信息
- ISBN：9781405139533
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2008
- 页数：280
- 价格：$44.99
- 纸张：暂无纸张
- 装帧：暂无装帧
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Product Description
'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani)
Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers?
Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students' requirements and has many features making it essential reading for anyone involved in the fashion and clothing business:
* deals with contemporary issues in fashion marketing
* up-to-date examples of global good practice
* exclusively about fashion marketing
* a unique contribution on range planning with a practical blend of sound design sense and commercial realism
* a balance of theory and practice, with examples to illustrate key concepts
* clear worked numerical examples to ensure that the ideas are easily understood and retained
* over 50 diagrams
* a glossary of the main fashion marketing terms and a guide to further reading
* a systematic approach to fashion marketing, not hyperbole or speculation.
The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet.
-----------------------------------------------------------
From the Back Cover
‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani)
Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers?
Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business:
· deals with contemporary issues in fashion marketing
· up-to-date examples of global good practice
· exclusively about fashion marketing
· a unique contribution on range planning with a practical blend of sound design sense and commercial realism
· a balance of theory and practice, with examples to illustrate key concepts
· clear worked numerical examples to ensure that the ideas are easily understood and retained
· over 50 diagrams
· a glossary of the main fashion marketing terms and a guide to further reading
· a systematic approach to fashion marketing, not hyperbole or speculation.
The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet.
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书籍介绍
Product Description
'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani)
Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers?
Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students' requirements and has many features making it essential reading for anyone involved in the fashion and clothing business:
* deals with contemporary issues in fashion marketing
* up-to-date examples of global good practice
* exclusively about fashion marketing
* a unique contribution on range planning with a practical blend of sound design sense and commercial realism
* a balance of theory and practice, with examples to illustrate key concepts
* clear worked numerical examples to ensure that the ideas are easily understood and retained
* over 50 diagrams
* a glossary of the main fashion marketing terms and a guide to further reading
* a systematic approach to fashion marketing, not hyperbole or speculation.
The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet.
-----------------------------------------------------------
From the Back Cover
‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani)
Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers?
Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business:
· deals with contemporary issues in fashion marketing
· up-to-date examples of global good practice
· exclusively about fashion marketing
· a unique contribution on range planning with a practical blend of sound design sense and commercial realism
· a balance of theory and practice, with examples to illustrate key concepts
· clear worked numerical examples to ensure that the ideas are easily understood and retained
· over 50 diagrams
· a glossary of the main fashion marketing terms and a guide to further reading
· a systematic approach to fashion marketing, not hyperbole or speculation.
The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet.
书籍真实打分
故事情节：7分
人物塑造：3分
主题深度：4分
文字风格：8分
语言运用：8分
文笔流畅：5分
思想传递：4分
知识深度：6分
知识广度：8分
实用性：3分
章节划分：8分
结构布局：9分
新颖与独特：8分
情感共鸣：6分
引人入胜：3分
现实相关：4分
沉浸感：4分
事实准确性：8分
文化贡献：5分
网站评分
书籍多样性：7分
书籍信息完全性：6分
网站更新速度：8分
使用便利性：7分
书籍清晰度：5分
书籍格式兼容性：7分
是否包含广告：3分
加载速度：7分
安全性：6分
稳定性：6分
搜索功能：4分
下载便捷性：9分
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