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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant 当当5星级英文学习产品 (ISBN=9781591396192)书籍详细信息
- ISBN：9781591396192
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2005-02
- 页数：256
- 价格：120.50
- 纸张：胶版纸
- 装帧：平装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Companies have long engaged in head-to-head competition in
search of sustained, profitable growth. They have fought for
competitive advantage, battled over market share, and struggled for
differentiation.
Yet in today’s overcrowded industries, competing head-on results
in nothing but a bloody “red ocean” of rivals fighting over a
shrinking profit pool. In a book that challenges everything you
thought you knew about the requirements fro strategic success, W.
Chan Kim and Renee Mauborgne contend that while most companies
compete within such red oceans, this strategy is increasingly
unlikely to create profitable growth in the future.
Based on a study of 150 strategic moves spanning more then a
hundred years and thirty industries, Kim and Mauborgne argue that
tomorrow’s leading companies will succeed not by battling
competitors, but by creating “blue ocean” of uncontested market
space ripe for growth. Such strategies moves—termed “value
innovation”-create powerful leaps in value for both the firm and
its buyers, rendering rivals obsolete and unleashing new
demand.
Blue Ocean Strategyprovides a systematic approach to making the
competition irrelevant. In this frame-changing book, Kim and
Mauborgne present a proven analytical framework and the tools for
successfully creating and capturing blue oceans. Examining a wide
range of strategic moves across a host of industries, Blue Ocean
Strategy highlights the six principles that every company can use
to successfully formulate and execute blue ocean strategies. The
six principles show how to reconstruct market boundaries, focus on
the big picture, reach beyond existing demand, get the strategic
sequence right, overcome organizational hurdles, and build
execution into strategy.
Upending traditional thinking about strategy, this landmark book
charts “a bold new path to winning the future”.
书籍目录：
Preface
Acknowledgments
Part One:Blue Ocean Strategy
1 Creating Blue Oceans
2 Analytical Tools and Frameworks
Part Two:Formulating Blue Ocean Strategy
3 Reconstruct Market Boundaries
4 Focus on the Big Picture,Not the Numbers
5 Reach Beyond Existing Demand
6 Get the Strategic Sequence Right
Part Three:Executing Blue Ocean Strategy
7 Overcome Key Organizational Hurdles
8 Build Execution into Strategy
9 Conclusion:The Sustainability and Renewal of Blue Ocean
Strategy
Appendix A
Appendix B
Appendix C
Notes
Bibliography
Index
About the Authors
作者介绍：
W.Chan Kim is The Boston Consulting Group Bruce D.Henderson
Chair Professor of Stategy and International Management at
INSEAD.
Renee Mauborgne is The INSEAD Distinguished Fellow and a
professor of strategy and management.For more information about
this book.
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书籍介绍
The global phenomenon, embraced by business worldwide and now published in more than 40 languages.
This international bestseller challenges everything you thought you knew about the requirements for strategic success.
Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future.
In the international bestseller Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"—untapped new market spaces ripe for growth. Such strategic moves, which the authors call “value innovation,” create powerful leaps in value that often render rivals obsolete for more than a decade.
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.
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