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指引成长：乌姆普夸银行如何创造了独具风格的文化 Leading for Growth: How Umpqua Bank Go书籍详细信息
- ISBN：9780787986070
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2007-07
- 页数：226
- 价格：198.90
- 纸张：胶版纸
- 装帧：精装
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
How any business leader can create an atmosphere of competitiveness for exceptional growth
When Ray Davis took over the local 40-person South Umpqua Bank in 1994, many people in the industry poked fun at his insistence that employees answer the phone with a cheery "World's Greatest Bank." Eleven years, $7 billion in assets, and 128 branches (or " bank stores" in Umpqua lingo) later, the moniker seems quite apt. Other banks scratched their heads when Davis sent his tellers to Ritz-Carlton to learn customer service and were intrigued when he hired a cutting-edge design firm to completely re-think retail layout. Now, with a top design award under their belt, a name change (there never was a North Umpqua bank), and a completely new definition of the banking business, Umpqua has become the darling of the entrepreneurial press and a growth powerhouse. The New York Times calls Umpqua "Starbucks with tellers."
Ray Davis (Portland, OR), named by U.S. Banker as one of the 25 most influential people in the financial industry in 2005, is President and CEO of Umpqua Holdings Corporation. Alan Shrader (Moraga, CA) is an experienced writer and editor of business books.
作者简介：
Ray Davis—Ernst & Young's 2004 Regional Retail Entrepreneur of the Year—is a pioneer of change in the banking industry, revolutionizing how banks look, feel, sound, and operate. He is the president and CEO of Umpqua Holding Corporation and has been featured in the Wall Street Journal, the New York Times, Fast Company, BusinessWeek, Business 2.0, Newsweek, and CNBC. Umpqua was named to Fortune Magazine's "100 Best Companies to Work For" list in 2007. Ray lives with his wife, Bobbi, in Portland, Oregon.
书籍目录：
Introduction: There Is No Door Number Three
PART ONE: PREREQUISITES FOR RELENTLESS GROWTH
1 What Business Are You Really In?
2 Never-Ending Discipline
3 Have Positive Passion
4 Snap the Rubber Band Syndrome
5 What’s Going On Behind Your Back?
PART TWO: ROLES OF A LEADER
6 Support Your People—and Hold ’Em Accountable
7 Give Them the Power
8 Rise Above the Battlefield
9 Explain Your Movie
10 Be Real
PART THREE: MASTER THE BASICS
11 Sweat the Small Stuff
12 Who Do You Want on Your Bus?
13 Keep Your Board Strong—and Informed
14 Intangibles Matter Most
PART FOUR: MARKETING, MARKETING, MARKETING
15 Find the Revolution Before It Finds You
16 Your Brand Is You
17 Serve the Customer
18 Put Design into Everything You Do
PART FIVE: LEADING YOUR CULTURE
19 Be There
20 Keep Your Balance
21 Remember Who You Are
22 Mergers and Acquisitions Done Right
Conclusion: Making Relentless Progress
Acknowledgments
The Authors
Index
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How any business leader can create an atmosphere of competitiveness for exceptional growth When Ray Davis took over the local 40–person South Umpqua Bank in 1994, many people in the industry poked fun at his insistence that employees answer the phone with a cheery "World′s Greatest Bank." Eleven years, $7 billion in assets, and 128 branches (or " bank stores" in Umpqua lingo) later, the moniker seems quite apt. Other banks scratched their heads when Davis sent his tellers to Ritz–Carlton to learn customer service and were intrigued when he hired a cutting–edge design firm to completely re–think retail layout. Now, with a top design award under their belt, a name change (there never was a North Umpqua bank), and a completely new definition of the banking business, Umpqua has become the darling of the entrepreneurial press and a growth powerhouse. The New York Times calls Umpqua " Starbucks with tellers ." Ray Davis (Portland, OR), named by U.S. Banker as one of the 25 most influential people in the financial industry in 2005, is President and CEO of Umpqua Holdings Corporation. Alan Shrader (Moraga, CA) is an experienced writer and editor of business books.
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