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Man Who Sold America销售美国的人（ISBN 9781591393085）书籍详细信息
- ISBN：9781591393085
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2011-06
- 页数：435
- 价格：171.60
- 纸张：胶版纸
- 装帧：精装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
We're living in the Age of Persuasion. Leaders and organizations of all kinds public and private, large and small fulfill their missions only by competing in the marketplace of images and messages. To win in that marketplace, they need advertising. This has been true since the advent of mass media, from mass-circulation magazines and radio through the age of television and the Internet. Yet even as they use advertising to capture consumers' imaginations and build their brands, few people know of the ingenious and tormented man who built the modern advertising industry and shaped a new consumer sensibility as the twentieth century unfolded: Albert D. Lasker. Drawing on a recently uncovered trove of Lasker's papers, Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the past century's most influential, intriguing, troubled, and instructive figures. Lasker's creative and powerful use of "reason-why" advertising to inject ideas and arguments into ad campaigns had a profound impact on modern advertising, foreshadowing the consumer-centered "unique selling proposition" approach that dominates the industry today. His tactics helped launch or revitalize companies and brands that remain household names including Palmolive, Goodyear, and Quaker Oats. As Lasker rose in prominence, he went beyond consumer products to apply his brilliance to presidential politics, government service, and professional sports, changing the game wherever he went, and building a vast fortune along the way. But his intensity had a price he was felled by mental breakdowns throughout his life. This book also tells the story of how he fought back with determination and with support from family and friends in an age when lack of effective treatment doomed most mentally ill people. The Man Who Sold America is a riveting account of a man larger than life, who shaped not only an industry but also a century.
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书籍介绍
We're living in the Age of Persuasion. Leaders and organizations of all kinds public and private, large and small fulfill their missions only by competing in the marketplace of images and messages. To win in that marketplace, they need advertising. This has been true since the advent of mass media, from mass-circulation magazines and radio through the age of television and the Internet. Yet even as they use advertising to capture consumers' imaginations and build their brands, few people know of the ingenious and tormented man who built the modern advertising industry and shaped a new consumer sensibility as the twentieth century unfolded: Albert D. Lasker. Drawing on a recently uncovered trove of Lasker's papers, Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the past century's most influential, intriguing, troubled, and instructive figures. Lasker's creative and powerful use of "reason-why" advertising to inject ideas and arguments into ad campaigns had a profound impact on modern advertising, foreshadowing the consumer-centered "unique selling proposition" approach that dominates the industry today. His tactics helped launch or revitalize companies and brands that remain household names including Palmolive, Goodyear, and Quaker Oats. As Lasker rose in prominence, he went beyond consumer products to apply his brilliance to presidential politics, government service, and professional sports, changing the game wherever he went, and building a vast fortune along the way. But his intensity had a price he was felled by mental breakdowns throughout his life. This book also tells the story of how he fought back with determination and with support from family and friends in an age when lack of effective treatment doomed most mentally ill people. The Man Who Sold America is a riveting account of a man larger than life, who shaped not only an industry but also a century.
书籍真实打分
故事情节：3分
人物塑造：3分
主题深度：5分
文字风格：9分
语言运用：8分
文笔流畅：6分
思想传递：5分
知识深度：5分
知识广度：7分
实用性：6分
章节划分：3分
结构布局：3分
新颖与独特：5分
情感共鸣：9分
引人入胜：3分
现实相关：9分
沉浸感：3分
事实准确性：5分
文化贡献：6分
网站评分
书籍多样性：3分
书籍信息完全性：9分
网站更新速度：4分
使用便利性：3分
书籍清晰度：8分
书籍格式兼容性：3分
是否包含广告：6分
加载速度：6分
安全性：6分
稳定性：7分
搜索功能：5分
下载便捷性：7分
下载点评
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- 差评(401+)
- 速度慢(368+)
- 经典(123+)
- 二星好评(364+)
- 目录完整(284+)
- 引人入胜(223+)
- 服务好(172+)
- mobi(268+)
下载评价
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