免费下载书籍地址：PDF下载地址
精美图片
THINK ASEAN! 亚洲营销反思书籍详细信息
- ISBN：9780071254052
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2008-02
- 页数：208
- 价格：166.60
- 纸张：胶版纸
- 装帧：精装
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Think ASEAN! explores how companies should think of ASEAN as one borderless market that requires different marketing strategies to capture. It offers fresh perspectives to marketers all over the region on the upcoming trends of regionalization that can cause significant changes in future marketing activities. It argues that ASEAN marketers should not only be concerned about their local or global but also their regional marketing activities. The book contains three parts. Part I describes the landscape of ASEAN and explains clearly why ASEAN marketing is needed. Parts II and III discuss companies that have been very successful in implementing ASEAN Marketing. Part II looks at short cases of companies to explore their core marketing strategies; these companies include Bengawan Solo (Singapore), Dji Sam Soe (Indonesia), Goldilocks (the Philippines), Royal Selangor (Malaysia), Black Canyon (Thailand) and Number One Tonic Drink (Vietnam). Part III contains more comprehensive cases of selected companies including AirAsia and Yamaha.
书籍目录：
Foreword I
Foreword II
Preface
Acknowledgments
Executive Summary: Forget the World, Think ASEAN,Act Local
Part I ASEAN from the Top
Chapter1 Digital Technology in ASEAN
Chapter2 Impact of Globalization on ASEAN
Chapter3 The Future Market of ASEAN
Chapter4 Compete for ASEAN Customers
Part II Lessons from ASEAN Marketing Companies
Chapter 5 Watch out for the Local Champions
Bengawan Solo
Dji Sam Soe
Goldilocks
MBF Cards
Bangkok Hospital
Number One Tonic Drink in Vietnam
Chapter 6 Learn from the Locals Going ASEA}q
Extra Joss
Royal Selangor
San Miguel
Eu Yan Sang
Black Canyon
Chapter 7 Be Inspired by Mu'itinationals Focusing on ASEAN
3M
Kinokuniya
Samsung
Part III ASEAN Marketing in Practice
Chapter 8 ASEAN Vision, Local Action
Air Asia
BreadTalk
Kijang
Chapter 9 Global Value, ASEAN Strategy, Local Tactic
Hewlett-Packard
Yamaha
Index
作者介绍：
暂无相关内容，正在全力查找中
出版社信息：
暂无出版社相关信息，正在全力查找中！
书籍摘录：
暂无相关书籍摘录，正在全力查找中！
在线阅读/听书/购买/PDF下载地址：
在线阅读地址：THINK ASEAN! 亚洲营销反思在线阅读
在线听书地址：THINK ASEAN! 亚洲营销反思在线收听
在线购买地址：THINK ASEAN! 亚洲营销反思在线购买
原文赏析：
暂无原文赏析，正在全力查找中！
其它内容：
书籍介绍
Overview "Think ASEAN!" explores how companies should think of ASEAN as one borderless market that requires different marketing strategies to capture. It offers fresh perspectives to marketers all over the region on the upcoming trends of regionalization that can cause significant changes in future marketing activities. It argues that ASEAN marketers should not only be concerned about their local or global but also their regional marketing activities. The book contains three parts. Part I: describes the landscape of ASEAN and explains clearly why ASEAN marketing is needed. Parts II and III: discuss companies that have been very successful in implementing ASEAN Marketing. Part II: looks at short cases of companies to explore their core marketing strategies; these companies include Bengawan Solo (Singapore), Dji Sam Soe (Indonesia), Goldilocks (the Philippines), Royal Selangor (Malaysia), Black Canyon (Thailand) and Number One Tonic Drink (Vietnam). Part III: contains more comprehensive cases of selected companies including AirAsia and Yamaha. Features of this book "Think ASEAN!" is the first publication of the Philip Kotler Center for ASEAN Marketing. Special foreword written by Ong Keng Yong, the Secretary-General of ASEAN. There are several marketing models developed by the authors e. g., the 4C Diamond sub-model and the Sustainable Model. The 20 companies featured as case studies are excellent working models of companies that have used the positioning - differentiation - brand triangle successfully to market their brands.
书籍真实打分
故事情节：9分
人物塑造：7分
主题深度：9分
文字风格：7分
语言运用：3分
文笔流畅：4分
思想传递：6分
知识深度：8分
知识广度：6分
实用性：7分
章节划分：4分
结构布局：3分
新颖与独特：8分
情感共鸣：9分
引人入胜：6分
现实相关：5分
沉浸感：5分
事实准确性：6分
文化贡献：6分
网站评分
书籍多样性：3分
书籍信息完全性：6分
网站更新速度：5分
使用便利性：9分
书籍清晰度：5分
书籍格式兼容性：8分
是否包含广告：9分
加载速度：7分
安全性：7分
稳定性：4分
搜索功能：9分
下载便捷性：4分
下载点评
- 书籍完整(129+)
- 图书多(174+)
- 实惠(586+)
- 格式多(340+)
- 速度快(263+)
- 体验还行(603+)
- 赞(557+)
- mobi(500+)
- txt(481+)
- 字体合适(319+)
- epub(225+)
下载评价
网友 隗***杉：挺好的，还好看！支持！快下载吧！
网友 寇***音：好，真的挺使用的！
网友 温***欣：可以可以可以
网友 冷***洁：不错，用着很方便
网友 訾***雰：下载速度很快，我选择的是epub格式
网友 屠***好：还行吧。
网友 步***青：。。。。。好
网友 汪***豪：太棒了，我想要azw3的都有呀！！！
网友 曾***玉：直接选择epub/azw3/mobi就可以了，然后导入微信读书，体验百分百！！！