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HARVESTING INTANGIBLE ASSETS(ISBN=9780814416990) 英文原版书籍详细信息
- ISBN：9780814416990
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2011-10
- 页数：288
- 价格：203.00
- 纸张：胶版纸
- 装帧：精装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Whether you call it "harvesting intangible assets" or
"intellectual property management," organizations must make the
most of everything they have to offer if they want to remain
competitive. Yet, the majority of companies are oblivious to the
wealth of revenue-producing opportunities hiding just below the
strategic surface. In this thought-provoking book, author Andrew J.
Sherman shares insights and expertise gleaned from his work with
some of the world's leading companies who have capitalized on
intellectual assets such as patents, trademarks, customer
information, software codes, databases, business models, home-grown
processes, and employee expertise. Featuring instructive examples
from organizations including Proctor & Gamble, IBM, and Google,
the book reveals how companies large or small can implement
IP-driven growth and licensing strategies, foster a culture of
innovation, turn R&D into revenue, and much more. Smart
companies reap what they sow. This book gives readers the tools
they need for a profitable harvest.
书籍目录：
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作者介绍：
ANDREW J. SHERMAN is a partner in the Washington, D.C. office of
Jones Day and a top-rated Adjunct Professor in the MBA and
Executive MBA programs at the University of Maryland. An
internationally recognized authority on the legal and strategic
aspects of business growth, he is frequently called upon by the
media to share his expertise. He has been featured or quoted in The
Wall Street Journal, USA Today, The New York Times, BusinessWeek,
Fortune, Investor's Business Daily, Forbes, Entrepreneur, U.S. News
& World Report, and other prestigious publications. His
approach to leveraging intellectual assets was a cover story for
Inc. magazine. He is the author of several books, including Mergers
and Acquisitions from A to Z, Raising Capital, and Franchising and
Licensing.
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在线阅读/听书/购买/PDF下载地址：
在线阅读地址：HARVESTING INTANGIBLE ASSETS(ISBN=9780814416990) 英文原版在线阅读
在线听书地址：HARVESTING INTANGIBLE ASSETS(ISBN=9780814416990) 英文原版在线收听
在线购买地址：HARVESTING INTANGIBLE ASSETS(ISBN=9780814416990) 英文原版在线购买
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其它内容：
书籍介绍
Whether you call it "harvesting intangible assets" or "intellectual property management," organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world's leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, the book reveals how companies large or small can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more. Smart companies reap what they sow. This book gives readers the tools they need for a profitable harvest.
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网友 家***丝：好6666666