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Carrots And Sticks(ISBN=9780553807639)书籍详细信息
- ISBN：9780553807639
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2011-11
- 页数：240
- 价格：112.50
- 纸张：胶版纸
- 装帧：精装
- 开本：32开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Could you lose weight if you put $20,000 at risk? Would you
finally set up your billing software if it meant that your favorite
charity would earn a new contribution? If you’ve ever tried to meet
a goal and came up short, the problem may not have been that the
goal was too difficult or that you lacked the discipline to
succeed. From giving up cigarettes to increasing your productivity
at work, you may simply have neglected to give yourself the proper
incentives.
In Carrot and Sticks, Ian Ayres, the New York
Times bestselling author of Super Crunchers, applies the lessons
learned from behavioral economics—the fascinating new science of
rewards and punishments—to introduce readers to the concept of
“commitment contracts”: an easy but high-powered strategy for
setting and achieving goals already in use by successful companies
and individuals across America. As co-founder of the website
stickK.com (where people have entered into their own “commitment
contracts” and collectively put more than $3 million on the line),
Ayres has developed contracts—including the one he honored with
himself to lose more than twenty pounds in one year—that have
already helped many find the best way to help themselves at work or
home. Now he reveals the strategies that can give you the impetus
to meet your personal and professional goals, including how
to
? motivate your employees
? create a monthly budget
? set and meet deadlines
? improve your diet
? learn a foreign language
? finish a report or project you’ve been putting
off
? clear your desk
Ayres shares engaging, often astounding,
real-life stories that show the carrot-and-stick principle in
action, from the compulsive sneezer who needed a “stick” (the
potential loss of $50 per week to a charity he didn’t like) to
those who need a carrot with their stick (the New York Times
columnist who quit smoking by pledging a friend $5,000 per smoke .
. . if she would do the same for him). You’ll learn why you might
want to hire a “professional nagger” whom you’ll do anything to
avoid—no, your spouse won’t do!—and how you can “hand-tie” your
future self to accomplish what you want done now. You’ll find out
how a New Zealand ad exec successfully “sold his smoking
addiction,” and why Zappos offered new employees $2,000 to quit
cigarettes.
As fascinating as it is practical, as much about
human behavior as about how to change it, Carrots and Sticks is
sure to be one of the most talked-about books of the year.
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人物塑造：3分
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网友 养***秋：我是新来的考古学家
网友 宫***凡：一般般，只能说收费的比免费的强不少。
网友 仰***兰：喜欢！很棒！！超级推荐！
网友 步***青：。。。。。好
网友 蓬***之：好棒good
网友 通***蕊：五颗星、五颗星，大赞还觉得不错！~~
网友 宓***莉：不仅速度快，而且内容无盗版痕迹。
网友 訾***晴：挺好的，书籍丰富
网友 芮***枫：有点意思的网站，赞一个真心好好好 哈哈
网友 马***偲：好 很好 非常好 无比的好 史上最好的
网友 师***怡：说的好不如用的好，真心很好。越来越完美
网友 焦***山：不错。。。。。
网友 居***南：请问，能在线转换格式吗？
网友 曾***玉：直接选择epub/azw3/mobi就可以了，然后导入微信读书，体验百分百！！！
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网友 訾***雰：下载速度很快，我选择的是epub格式