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中国经商实用指南HOW TO OUTSMART CHINA书籍详细信息
- ISBN：9789834353704
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2007-01
- 页数：303
- 价格：255.20
- 纸张：胶版纸
- 装帧：平装
- 开本：32开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
China is a word everyone talks about today．A country many people Iike to visit and explore．No doubt，it is the fastest growing economy today by commanding the soon to be largest market On earth．with1．3 biIlion potential customers．
How to Outsmart China unveils to you the realities of China Opportunities that No other“China Guide”taIk about．It is an lnsight to successfuI business in China．not ]ust latest statistic：s，facts and figures that you could download from the intemet．
Inside this book，you will qain Inskler's knowledge in each industry,not historicaI facts but current and projected opprtuni-ties You wilI learn which cities are best for
business，not a guidebook that explains
every province and city．You wilI Ieam how to deal with Chinese from different provinces, n0tust in general．This Is a practical guide, rot just a handbook，stories and directories.
Updated data and statis'dcs are necessary and important．But these are not what this book all about．The unique selling point of this b00k is prectical experieBce sharina．
作者简介：
Marcus Lee,a WalI StreeL Lrained banker and appointed economic advisor to China municipal governments，grew up，went to school and has worked in Australia,China．Britain，Southeast Asia and the United States．Marcus speaks foLit languages and five Chinese dialects．Marcus is a fuII scholarship scholar at The University of Hull，UK and received his PhD in Economics at City
University,New York,He has worked and done business jn 23 provinces of China with a contact Iist of over l0，000 Chinese CEOs in his database．Marcus is an active speakeg having spoken in more than 30 countries on“Doing Business jn China” including the APEC and the ASEAN Summit．
Marcus has also hosted 40 episodes of “Money raIk Show”in China with Lotus TV．He is a regular guest commentator on financial channels across the country．In addition．Marcus was invited as EM professor by the toP 30 universities in China and numerous business schools in the US．Europe and Asia．Marcus has his own business in asset management,animated movies，fashion，online exchange，educarion，new media，creative design and ICT Marcus was included in“China's 100 Who's Wh0”by the Shanghai Financial News in 2005，“Who's Who Shanghai”by WWD in 2007 and“The 50 Persons You Must Know in Shanghai”by Modern Weekly in 2007．
书籍目录：
China Map
China Snapshot
Acknowledgement
Foreword
HOW to Use This Book
Executive Summary
Part 1:Should I go?
China Outlook
6 Reasons to GO China
China History in a Nutshell
A Brief Chinese Chronology
The Whole Picture
4 Factors and l 6 Elements
1 The Product
2 The Customer
3 The Economy
4 The Market
China VS．Other Countries
1 China VS．India
2 China VS．USA
3 China VS．UK
4 China VS．Australia&New Zealand
5 China VS．Africa
6 China VS．EU
7 China VS．Italy
8 China VS．ASEAN
9 China vs．Middle East
10 China VS．Latin America
WTO Time Table
The Challenges
1 Soft Landing and Banking Reform
2 Time to Cash Out?
3 Rich and Poor Gap
Bonus：China’S ToP lOO Companies
Part 2:Where to Begin?
Many Failures
Research
Contact
Guanxi
10 Best Cities to Do Business in China
1 Hangzhou
2 Wuxi
3 Shanghai
4 Dalian
5 Beijing
6 Suzhou
7 Ningbo
8 Nanjing
9 Guangzhou
10 Shenzhen
Bonus：Learn Chinese in 23 minutes
Travel Information
Search for a Partner
Part 3:What Business Can I Do?
1 Information Technology
2 Education&Training
3 Pharmaceutical
4 Insurance
5 Real Estate
6 Tourism
7 Food&Beverage
8 Retail
9 Fashion
10 Telecommunications
11 Banking
12 Securities&Stock Exchange
13 Wealth Management
14 Automotive
15 Beauty
16 Manufacturing
17 Hospitality
18 Agriculture
19 Media
20 Luxury
……
Part 4:How to set up in China
Part 5:How to Deal with the Chinese?
Part 6:How to Sell to China?
Conclusion&Useful Information
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书籍介绍
How to OUTSMART China unveils to you the Real China Opportunities that No other China Guide talk about. It is a personal sharing from a foreigner who spends years working and living inside China, answering all possible questions you have on Doing Business in China.
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实用性：4分
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情感共鸣：3分
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