免费下载书籍地址：PDF下载地址
精美图片
全球营销管理 Global Marketing Management书籍详细信息
- ISBN：9780471755272
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2007-01
- 页数：106
- 价格：874.70
- 纸张：胶版纸
- 装帧：平装
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Global Marketing Management, 4e offers a fundamental paradigm shift in teaching global marketing.Rather than being bound by the traditional bilateral view of competition and marketing, Kotabe and Helsen emphasize the multilateral nature of marketing. This book prepares the reader to become an effective manager, overseeing global marketing activities in an increasingly competitive environment.The approach presents marketing with an interdisciplinary, cross-functional perspective, where the marketer has a sound understanding of how the various functional areas interface with marketing.
书籍目录：
1. Globalization Imperative.
2. Economic Environment.
3. Financial Environment.
4. Global Cultural Environment and Buyer Behavior.
5. Political and Legal Environments.
6. Global Marketing Research.
7. Global Segmentation and Positioning.
8. Global Marketing Strategies.
9. Global Market Entry Strategies.
10. Global Sourcing Strategy.
11. Global Product Policy Decisions I: Developing New Products for Global Markets.
12. Global Product Policy Decisions II: Marketing Products and Services.
13. Global Pricing.
14. Communicating with the World Consumer.
15. Sales Management.
16. Global Logistics and Distribution.
17. Export and Import Management.
18. Planning, Organization, and Control of Global Marketing Operations.
19. Global Marketing and the Internet.
Cases.
Index.
作者介绍：
暂无相关内容，正在全力查找中
出版社信息：
暂无出版社相关信息，正在全力查找中！
书籍摘录：
暂无相关书籍摘录，正在全力查找中！
在线阅读/听书/购买/PDF下载地址：
在线阅读地址：全球营销管理 Global Marketing Management在线阅读
在线听书地址：全球营销管理 Global Marketing Management在线收听
在线购买地址：全球营销管理 Global Marketing Management在线购买
原文赏析：
暂无原文赏析，正在全力查找中！
其它内容：
编辑推荐
作者简介：
Masaaki "Mike" Kotabe holds the Washburn Chair Professorship in International Business and Marketing and is Director of Research at the Institute of Global Management Studies at the Fox School of Business and Management at Temple University. Prior to joining Temple University in 1998, he was Ambassador Edward Clark Centennial Endowed Fellow and Professor of Marketing and International Business at the University of Texas at Austin. Dr. Kotabe also served as the Vice President of the Academy of International Business in the 1997-1998 term. He received his Ph.D. in Marketing and International Business from Michigan State University. Dr. Kotabe teaches international marketing, global sourcing strategy, and Asian business practices at the undergraduate and MBA levels and theories of international business at the doctoral level. He has lectured widely at various business schools around the world. For his research, he has worked closely with leading companies such as AT&T, NEC, Nissan, Philips, Sony, and Ito-Yokado (parent of 7-eleven stores), and served as adviser to the United Nations' and World Trade Organization's Executive Forum on National Export Strategies.
Dr. Kotabe has written many scholarly publications. His research has appeared in numerous journals including Journal of Marketing, Journal of International Business Studies, Strategic Management Journal, and Academy of Management Journal. His books include Global Sourcing Strategy: R&D Manufacturing, Marketing Interfaces (1992), Japanese Distribution System (1993), Anticompetitive Practices in Japan (1996), MERCOSUR and Beyond (1997), Marketing Management (2001), Market Revolution in Latin America: Beyond Mexico (2001), and Emerging Issues in International Business Research (2002).
书籍真实打分
故事情节：7分
人物塑造：8分
主题深度：6分
文字风格：7分
语言运用：8分
文笔流畅：5分
思想传递：4分
知识深度：4分
知识广度：7分
实用性：9分
章节划分：9分
结构布局：9分
新颖与独特：9分
情感共鸣：9分
引人入胜：4分
现实相关：7分
沉浸感：3分
事实准确性：7分
文化贡献：9分
网站评分
书籍多样性：7分
书籍信息完全性：6分
网站更新速度：5分
使用便利性：4分
书籍清晰度：5分
书籍格式兼容性：7分
是否包含广告：3分
加载速度：4分
安全性：3分
稳定性：7分
搜索功能：3分
下载便捷性：3分
下载点评
- 格式多(269+)
- 方便(158+)
- 排版满分(391+)
- 无盗版(394+)
- 推荐购买(666+)
- 无缺页(310+)
- pdf(193+)
- 引人入胜(174+)
- 图文清晰(491+)
- 内涵好书(483+)
- 中评多(266+)
- 博大精深(62+)
下载评价
网友 冷***洁：不错，用着很方便
网友 林***艳：很好，能找到很多平常找不到的书。
网友 仰***兰：喜欢！很棒！！超级推荐！
网友 苍***如：什么格式都有的呀。
网友 益***琴：好书都要花钱，如果要学习，建议买实体书；如果只是娱乐，看看这个网站，对你来说，是很好的选择。
网友 石***致：挺实用的，给个赞！希望越来越好，一直支持。
网友 潘***丽：这里能在线转化，直接选择一款就可以了，用他这个转很方便的
网友 郗***兰：网站体验不错
网友 陈***秋：不错，图文清晰，无错版，可以入手。
网友 康***溪：强烈推荐！！！
网友 国***舒：中评，付点钱这里能找到就找到了，找不到别的地方也不一定能找到
网友 相***儿：你要的这里都能找到哦！！！
网友 沈***松：挺好的，不错
网友 焦***山：不错。。。。。
网友 家***丝：好6666666