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MBA天天学：顶级商学校的学习技巧 MBA In A Day: What You Would Learn At Top-Tier Business Schools 书籍详细信息
- ISBN：9780471680543
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2004-12
- 页数：298
- 价格：278.00
- 纸张：胶版纸
- 装帧：精装
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
The same critical information top business schools teach Based on Professor Stralser's popular seminar series, MBA in a Day? is specifically designed for the busy professional (physician, attorney, architect, nonprofit executive, etc.) or entrepreneur/small business owner, who needs to know about the "business-side" of their practice, organization or business. With comprehensive coverage of vital business topics, important concepts and proven strategies taught at top graduate schools, this handy book offers a complete business education without the hassle of enrolling in an MBA program. Divided into four sections covering management and policy; economics, finance, and accounting; marketing; and systems and processes; this straightforward guide is easy to navigate and simple to use. Packed with illustrative examples, helpful anecdotes, and real-world case studies, this commonsense guide covers everything busy professionals would learn at the very best business schools-if they only had the time.
Steven Stralser, PhD (Phoenix, AZ), is Clinical Professor and Managing Director, The Global Entrepreneurship Center at Thunderbird: The American Graduate School of International Management and founder and CEO of The Center for Professional Development, Inc., an organization dedicated to post-graduate training and education of today's professionals.
书籍目录：
Preface
Acknowledgements
SECTION I: PEOPLE, MANAGEMENT, AND POICY
Chapter 1 Human Resources
Chapter 2 Organizational Behavior
Chapter 3 Leadership and Team Building
Chapter 4 Ethics
Chapter 5 Negotiation
SECTION II: MONEY; ECONOMICS, FINANCE, AND ACCOUNTING
Chapter 6 Accounting and Finance
Chapter 7 International, National and Local Economics
SECTION III: MARKETS AND STRATEGY
Chapter 8 Marketing, Strategy and Competitive Analysis
Chapter 9 Advertising and Promotion
Chapter 10 Communications and Presentations
SECTION IV: SYSTEMS AND PROCESSES
Chapter 11 Project Management
Chapter 12 Management Information Systems
Chapter 13 E-Commerce and the Use of the World Wide Web
Chapter 14 Quality Issues and Systems
Index
作者介绍：
STEVEN STRALSER, PhD, is a clinical professor at Thunderbird: The Garvin School of International Management, where he teaches entrepreneurship. He is the founder and CEO of the Center for Professional Development, an organization dedicated to the further
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书籍介绍
The same critical information top business schools teach
Based on Professor Stralser's popular seminar series, MBA in a Day? is specifically designed for the busy professional (physician, attorney, architect, nonprofit executive, etc.) or entrepreneur/small business owner, who needs to know about the "business-side" of their practice, organization or business. With comprehensive coverage of vital business topics, important concepts and proven strategies taught at top graduate schools, this handy book offers a complete business education without the hassle of enrolling in an MBA program. Divided into four sections covering management and policy; economics, finance, and accounting; marketing; and systems and processes; this straightforward guide is easy to navigate and simple to use. Packed with illustrative examples, helpful anecdotes, and real-world case studies, this commonsense guide covers everything busy professionals would learn at the very best business schools-if they only had the time.
Steven Stralser, PhD (Phoenix, AZ), is Clinical Professor and Managing Director, The Global Entrepreneurship Center at Thunderbird: The American Graduate School of International Management and founder and CEO of The Center for Professional Development, Inc., an organization dedicated to post-graduate training and education of today's professionals.
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