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Kellogg On Strategy: Concepts, Tools, And Frameworks For Practitioners 9780471478553书籍详细信息
- ISBN：9780471478553
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2005-08
- 页数：暂无页数
- 价格：178.70
- 纸张：胶版纸
- 装帧：精装
- 开本：32开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Written for business executives and MBA students, Kellogg on
Strategy is a practical guide to choosing the right strategy for
your business and applying it correctly. Rather than covering the
basics of strategy, this expert guide shows you how to use strategy
effectively so your business can succeed. You′ll learn to analyze
your current competitive position, develop the perfect strategy to
match your goals, and apply that strategy thoughtfully and
effectively. Inside, you′ll find expert guidance on:
? Measuring your firm′s competitive advantage
? Analyzing opportunities and threats in your industry
? Responding to a competitor′s strategy and pricing
? Coping with entry into new markets
? Positioning your firm against the competition
? Developing a sustainable, long–term competitive
advantage
? And much more
书籍目录：
Introduction
Chapter 1: Getting Ready to Do Strategy
Chapter 2: B Minus C: Positioning Your Firm against the
Competition
Chapter 3: Affirming Your Competitive Advantage: The Resources
and Capabilities Audit
Chapter 4: Measuring Your Competitive Advantage: A Toolkit
Chapter 5: The Cancer of Competition: How to Diagnose It
Chapter 6: The Cancer of Competition: How to Cure It
Chapter 7: The Threat of Entry and How to Combat It
Chapter 8: How to Sustain Your Competitive Advantage
Chapter 9: Two Examples of Strategy in Action: Southwest
Airlines and the Chicago Hospital Market
Index.
作者介绍：
DAVID DRANOVE is the Walter McNerney Distinguished Professor
of Health Industry Management and Professor of Management and
Strategy at the Kellogg Graduate School of Management. He is also
the former chair of the Department of Management and Strategy at
the Kellogg School. Widely published in a number of business
journals, he is also the coauthor of Economics of Strategy, from
Wiley.
SONIA MARCIANO is Institute Fellow and Senior Lecturer at The
Institute for Strategy and Competitiveness at the Harvard Business
School. Previously, she was Clinical Professor of Management and
Strategy at the Kellogg School and Adjunct Professor of Strategy at
The University of Chicago.
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编辑推荐
Written for business executives and MBA students, Kellogg on
Strategy is a practical guide to choosing the right strategy for
your business and applying it correctly. Rather than covering the
basics of strategy, this expert guide shows you how to use strategy
effectively so your business can succeed. You'll learn to analyze
your current competitive position, develop the perfect strategy to
match your goals, and apply that strategy thoughtfully and
effectively. Inside, you'll find expert guidance on: Measuring your
firm's competitive advantage Analyzing opportunities and threats in
your industry Responding to a competitor's strategy and pricing
Coping with entry into new markets Positioning your firm against
the competition Developing a sustainable, long-term competitive
advantage And much more
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