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商业通讯 Business Communication书籍详细信息
- ISBN：9780471790778
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2007-01
- 页数：443
- 价格：357.30
- 纸张：胶版纸
- 装帧：平装
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
You can get there
Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path.
Wherever you want to go, Business Communication will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental business communication concepts; it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies.
With this book, you will be able to:
* Incorporate active listening, assertive speaking, and non-verbal communication techniques into your daily communications.
* Resolve conflicts effectively.
* Choose the best words and voice for your audience.
* Craft persuasive business letters.
* Avoid common writing mistakes.
* Plan and lead successful business meetings.
* Overcome your fears of public speaking.
* Write winning business proposals.
* Create a resume that helps you get the job you want.
* Present yourself professionally in an interview.
Wiley Pathways helps you achieve your goals
When it comes to learning about business, not everyone is on the same path. But everyone wants to succeed. The new Wiley Pathways series in Business helps you achieve your goals with its brief, inviting format, clear language, and focus on core competencies and skills.
The books in this series--Business Communication, Finance, Marketing, Business Math, and Real Estate--offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways.
书籍目录：
Part I: Foundations of Business Communication.
1. Understanding Business Communication.
2. Mastering Communication Skills.
3. Effective Conflict Resolution.
Part II: The Writing Process.
4. Writing for Business Audiences.
5. Writing and Revising Business Communications.
Part III: Letters, Memos, E-Mail, and Other Brief Messages.
6. Managing Memos and E-Mail.
7. Writing Positive Business Letters.
8. Writing Negative Messages.
9. Writing Persuasively.
Part IV: Developing Speaking Skills.
10. Spoken Communication.
11. Giving Speeches and Oral Presentations.
Part V: Reports and Proposals.
12. Writing Business Reports.
13. Writing Business Proposals.
Part VI: Employment Messages.
14. Writing Resumes and Job Letters.
15. Interviewing for Employment.
Appendix A.
Appendix B.
Appendix C.
Glossary.
Index.
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作者简介：
Marty Brounstein is the Principal of The Practical Solutions Group, a training and consulting firm based in the San Francisco Bay area that specializes in management and organizational effectiveness. Marty's consulting work includes one-on-one coaching with managers and executives, assistance to groups working to become productive teams, and guidance and direction for organizations establishing practices for high performance and employee retention. His training programs target management as well as employee-development issues including leadership, team development, customer service, and effective communication. As a consultant, speaker, and trainer since 1991, Marty has served a wide variety of organizations from high tech to government, for profit to non-profit. He has a bachelor's degree in education and history and a master's degree in industrial relations. Prior to beginning his consulting career, he spent a couple of years as a human resources executive.
书籍介绍
You can get there Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path. Wherever you want to go, Business Communication will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental business communication concepts; it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies. With this book, you will be able to: Incorporate active listening, assertive speaking, and non-verbal communication techniques into your daily communications. Resolve conflicts effectively. Choose the best words and voice for your audience. Craft persuasive business letters. Avoid common writing mistakes. Plan and lead successful business meetings. Overcome your fears of public speaking. Write winning business proposals. Create a resume that helps you get the job you want. Present yourself professionally in an interview. Wiley Pathways helps you achieve your goals When it comes to learning about business, not everyone is on the same path. But everyone wants to succeed. The new Wiley Pathways series in Business helps you achieve your goals with its brief, inviting format, clear language, and focus on core competencies and skills. The books in this series--Business Communication, Finance, Marketing, Business Math, and Real Estate--offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways.
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