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THE BOSTON CONSULTING GROUP ON STRATEGY（波士顿咨询集团战略）书籍详细信息
- ISBN：0471757225
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2006-04
- 页数：413
- 价格：230.50
- 纸张：胶版纸
- 装帧：精装
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
For more than forty years, The Boston Consulting Group has been shaping strategic thinking in business. The Boston Consulting Group on Strategy offers a broad and up-to-date selection of the firm's best ideas on strategy with fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Here's a sampling of the provocative thinking you'll find inside:
"You have to be the scientist of your own life and be astonished four times:at what is, what always has been, what once was, and what could be."
"The majority of products in most companies are cash traps . . . .[They] are not only worthless, but a perpetual drain on corporate resources."
"Use more debt than your competition or get out of the business."
"When information flows freely, reputation, more than reciprocity,becomes the basis for trust."
"As a strategic weapon, time is the equivalent of money, productivity,quality, even innovation."
"When brands become business systems, brand management becomes far too important to leave to the marketing department."
"The winning organization of the future will look more like a collection ofjazz ensembles than a symphony orchestra."
"Most of our organizations today derive from a model whose original purpose was to control creativity."
"Rather than being an obstacle, uncertainty is the very engine of transformation in a business, a continuous source of new opportunities."
"IP assets lack clear property lines. Every bit of intellectual property you can own comes with connections to other valuable innovations."
书籍目录：
Foreword
Preface
Acknowledgments
PART ONE: The Nature of Business Strategy
Strategic and Natural Competition, Bruce DHenderson, 1980
PART TWO: The Development of Business Strategy
Foundations
The Experience Curve Reviewed: History, Bruce DHenderson, 1973
The Experience Curve Reviewed: Why Does It Work? Bruce DHenderson, 1974
The Experience Curve Reviewed: Price Stability, Bruce DHenderson, 1974
The Pricing Paradox, Bruce DHenderson, 1970
The Market-Share Paradox, Bruce DHenderson, 1970
More Debt or None? Bruce DHenderson, 1972
The Rule of Three and Four, Bruce DHenderson, 1976
The Product Portfolio, Bruce DHenderson, 1970
The Real Objectives, Bruce DHenderson, 1976
Milestones
Life Cycle of the Industry Leader, Bruce DHenderson, 1972
The Evils of Average Costing, Richard KLochridge, 1975
Specialization or the Full Product Line, Michael CGoold, 1979
Stalemate: The Problem, John SClarkeson, 1984
Business Environments, Richard KLochridge, 1981
Revolution on the Factory Floor, Thomas MHout and George Stalk Jr., 1982
Time—The Next Source of Competitive Advantage, George Stalk Jr., 1988
Competing on Capabilities: The New Rules of Corporate Strategy, George Stalk Jr., Philip BEvans, and Lawrence EShulman, 1992
Strategy and the New Economics of Information, Philip BEvans and Thomas SWurster, 1997
Collaboration Rules, Philip Evans and Bob Wolf, 2005
PART THREE: The Practice of Business Strategy
The Customer: Segmentation and Value Creation
Segmentation and Strategy, Seymour Tilles, 1974
Strategic Sectors, Bruce DHenderson, 1975
Specialization, Richard KLochridge, 1981
Specialization: Cost Reduction or Price Realization, Anthony JHabgood, 1981
Segment-of-One® Marketing, Richard Winger and David Edelman, 1989
Discovering Your Customer, Michael JSilverstein and Philip Siegel, 1991
Total Brand Management, David CEdelman and Michael JSilverstein, 1993
Pricing Myopia, Philippe Morel, George Stalk Jr., Peter Stanger, and Peter Wetenhall, 2003
Trading Up, Michael JSilverstein and Neil Fiske, 2003 and 2005
Trading Down: Living Large on $150 a Day, Lucy Brady and Michael JSilverstein, 2005
Innovation and Growth
From the Insight Out, Michael JSilverstein, 1995
Capitalizing on Anomalies, Lawrence EShulman, 1997
Breaking Compromises, George Stalk Jr., David KPecaut, and Benjamin Burnett, 1997
A New Product Every Week? Lessons from Magazine Publishing, Gary Reiner and Shikhar Ghosh, 1988
Innovating for Cash, James PAndrew and Harold LSirkin, 2003
Acquiring Your Future, Mark Blaxill and Kevin Rivette, 2004
Deconstruction of Value Chains
Performance Measurement
Resource Allocation
Organizational Design
Leadership and Change
PART FOUR Business Thinking
PART FIVE Social Commentary
Index
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原文赏析：
Perspectives helped many people understand for the first time that:
-Being number one or two in a business is necessity.
-The prevailing management practices in diversified companies had to be scrapped and replaced with real portfolio management.
-Japan's competitive strength came from strategic intent as much as from macroeconomics or culture.
-Beating the competition is more important than beating the last quarter.
-Cash flow is pivotal in determining a business's real rate of return.
-Regulation can have a devastating effect on market mechanism.
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作者简介：
Carl W. Stern has been with BCG for thirty-two years. He was the CEO of BCG from 1997 to 2003 and presently serves as co-chairman of the board. He holds an MBA from Stanford Business School.
书籍介绍
《波士顿战略观点》汇集了波士顿咨询公司对全球各行业先进战略管理经验的研究成果，记录了波士顿公司在这一领域做出的许多重要贡献。它就像一部电影，反映了波士顿咨询公司关于公司战略思维的演变轨迹。书中讨论的各种问题和实例正是中国企业面临的情况和挑战，对我国许多企业家和管理人员思考企业的长远发展将提供有益的启迪。
A collection of the best strategic thinking from the Boston Consulting Group one of the most prestigious and innovative management consulting firms in the world.
For the past forty-two years, The Boston Consulting Group has been shaping the way business is done the world over. This book, a compilation of seventy-five of BCG's most influential articles and thought pieces, is an indispensable source of fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Key topics covered include market segmentation, performance measurement, resource allocation, and organizational design. New articles for the second edition include George Stalk on hardball, Michael Silverstein on trading up, and Philip Evans on networks.
The Boston Consulting Group on Strategy is essential reading for senior managers, executives, entrepreneurs, and students of strategy and business.
强力推荐：中文版《波士顿战略观点》火热发售
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