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WebStoresDo-It-YourselfForDummies网络仓库书籍详细信息
- ISBN：9780470174432
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2008-03
- 页数：372
- 价格：185.70
- 纸张：胶版纸
- 装帧：平装
- 开本：24开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Are you excited about opening your Web store，but a little intimidated too？Relax！Web Stores Do-It-Yourself For Dummies is here to guide you step by step through the whole process。You’ll find the easiest and best ways to choose a provider，sign up with payment processors，and open for business in no time。
This make-it-happen guide for online entrepreneurs walks you through the process of opening an account，designing your store for easy shopping，creating a catalog that shoppers can’t resist，processing orders and payments efficiently，and much more。You’ll find the best ways to choose merchandise，establish store information，create a skype phone number，develop store policies，and reach the customers you want。Discover how to:
Pick products that will really sell
Find and evaluate storefront providers
Establish payment options
Accept credit card payments safely
Lay out your design from the ground up
Set up a catalog of goods
Arrange for shipping
Incorporate the best practices of super-selling sites
Keep your store up to date
Put your Web store at the hub of your sales
Fine-tune before you open
Take advantage of search engines and pay-per-click campaigns。
书籍目录：
Introduction
Part Ⅰ：Planning and Gathering
Chapter 1:Web Stores Overview：Discovering Your Purpose
Chapter 2：Developing Your Store Policies
Part Ⅱ：Constructing Your Web Store
Chapter 3：Finding Your Storefront Provider
Chapter 4：Yahoo！Merchant Solutions
Chapter 5：ProStores
Chapter 6：1&1 eShops
Chapter 7：Establishing Your Payment Options
Chapter 8：Laying Out Your Design from the Ground Up
Part Ⅲ：Filling In the Blanks（and Shelves）
Chapter 9：Setting Up Your Catalog of Goods
Chapter 10：Adding Pictures and Copy to Your Catalog
Chapter 11：Building Your Store Features and Functions
Chapter 12：Setting Up Your Back Office
Part Ⅳ：Finalizing Your Web Store
Chapter 13：Putting Your Web Store at the Hub of Your Sales
Chapter 14：Hard Facts About Your Store’s “Soft Launch”
Chapter 15：Load，Look，and Launch — Final Steps Before You Open
Part Ⅴ：Promotion and Outsourcing of Your Web Store
Chapter 16：Getting the Word Out — Drawing Attention to Your Store
Chapter 17：Online Marketing Campaigns
Chapter 18：Outsourcing Store Elements — Going to the Next Level
Part Ⅵ：The Part of Tens
Chapter 19：Ten Things Every Web Store Needs
Chapter 20：Ten Tips for Designing Your Web Store
Chapter 21：Ten Traps to Avoid While Building and Running Your Store
Index
作者介绍：
Joel Elad，is the head of Real Method Consulting，a company dedicated to educating people on how to sell on the Internet，and eBay in particular，through training seminars，DVDs，books，and other media。He holds a Master’s Degree in Business from UC
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Are you excited about opening your Web store, but a little intimidated too? Relax! Web Stores Do–It–Yourself For Dummies is here to guide you step by step through the whole process. You’ll find the easiest and best ways to choose a provider, sign up with payment processors, and open for business in no time. This make–it–happen guide for online entrepreneurs walks you through the process of opening an account, designing your store for easy shopping, creating a catalog that shoppers can’t resist, processing orders and payments efficiently, and much more. You’ll find the best ways to choose merchandise, establish store information, create a skype phone number, develop store policies, and reach the customers you want. Discover how to: Pick products that will really sell Find and evaluate storefront providers Establish payment options Accept credit card payments safely Lay out your design from the ground up Set up a catalog of goods Arrange for shipping Incorporate the best practices of super–selling sites Keep your store up to date Put your Web store at the hub of your sales Fine–tune before you open Take advantage of search engines and pay–per–click campaigns Complete with lists of the top ten things every Web store needs, tips for designing your store, and traps to avoid while building and running your store, Web Stores Do–It–Yourself For Dummies makes opening your Web store fast, fun, and simple!
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