免费下载书籍地址：PDF下载地址
精美图片
品牌管理：现实世界营销法则 Brand Management 101: 101 Lessons from Real-World Marketing书籍详细信息
- ISBN：9780470822296
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2007-01
- 页数：暂无页数
- 价格：158.40
- 纸张：胶版纸
- 装帧：平装
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Many years ago, I developed a fascination for martial arts. I started reading books that promised to teach self defense and soon I was practicing he steps at home. A few months later, I joined karate classes, and whey my sensei started teaching theory to the class, I thought I already knew it all.
And then I had my first sparring bout. All the theory I had learned, all the practice I had done at home, all the things I thought I knew about karate dissipated in one single moment. That was when I tasted my own blood.
That was my first experience of how theory sometimes leaves you unprepared for the real world. Marketing is no different.
Useful guidelines for brand builders in the form of 101 lessons from a field test pro. Easy to read. Anyone working with brands can't help but find tips they can use. - David Aaker, Vice Chairman, Prophet Brand Strategy, Author, Brand Leadership and Building strong Brands
Never have lessons been so pleasant and easy to understand. After finishing Mainak Dhar's 101 lessons you'll be ready for any marketing exercise. This author has had hands-on experience and it shows clearly over these pages. pay attention in this teacher's class! - Allein Moore, Editor, AdAsia
书籍目录：
Acknowledgments.
Introduction.
Positioning.
Chapter 1. Building a better mousetrap.
Chapter 2. Breaching the defenses.
Chapter 3. Enemy at the gates.
Chapter 4. There are no limits to growth.
Chapter 5. Empire-building.
Chapter 6. Miracles do happen.
Chapter 7. A brand new you.
Chapter 8. When Two's a crowd.
PROMOTION.
Chapter 9. What starts well ends well.
Chapter 10. What if you were dating your viewer?
Chapter 11. Testing, testing, 1, 2, 3.
Chapter 12. Radio gaga.
Chapter 13. Sex appeal sells, but what?
Chapter 14. Getting down and dirty.
Chapter 15. Surround and conquer.
PRICING.
Chapter 16. The price is right.
Chapter 17. You're going down!
Chapter 18. But They Started it!
Chapter 19. There's no such thing as a free lunch.
PRODUCT.
Chapter 20. But I flunked science!
Chapter 21. Cooking 101.
Chapter 22. Another "P" of marketing.
Chapter 23. Perception is reality.
Chapter 24. Yet another "P"of marketing.
PLACE.
Chapter 25. Shopping is like speed dating.
Chapter 26. Size does matter.
Chapter 27. The final frontier.
Chapter 28. A slightly different ball game.
PEOPLE.
Chapter 29. Does familiarity breed contempt?
Chapter 30. It takes two to tango.
Chapter 31. View from the top.
Chapter 32. No, they are not really all out to get you.
Chapter 33. Snafu.
Chapter 34. Healer, heal thyself!
The 101 Lessons Summarized.
Take the Brand Management 101 Quiz!
Index.
作者介绍：
暂无相关内容，正在全力查找中
出版社信息：
暂无出版社相关信息，正在全力查找中！
书籍摘录：
暂无相关书籍摘录，正在全力查找中！
在线阅读/听书/购买/PDF下载地址：
在线阅读地址：品牌管理：现实世界营销法则 Brand Management 101: 101 Lessons from Real-World Marketing在线阅读
在线听书地址：品牌管理：现实世界营销法则 Brand Management 101: 101 Lessons from Real-World Marketing在线收听
在线购买地址：品牌管理：现实世界营销法则 Brand Management 101: 101 Lessons from Real-World Marketing在线购买
原文赏析：
暂无原文赏析，正在全力查找中！
其它内容：
编辑推荐
作者简介：
Mainak Dhar is a graduate of the Indian Institute of Management, Ahmedabad. His career in marketing with a leading multinational has spanned more than 10 years and has taken him from Mumbai to Bangkok and now Singapore.
Over the course of his career, Mainak has worked on campaigns that have won a Bronze Lion at Cannes and EFFIES at the Asian Brand Marketing Effectiveness Awards.
Full time executive by day and writer by night, Mainak has previously written two novels and a book of poetry. You can contact him at mainakdhar@yahoo.com.sg.
书籍真实打分
故事情节：7分
人物塑造：6分
主题深度：8分
文字风格：9分
语言运用：4分
文笔流畅：9分
思想传递：3分
知识深度：5分
知识广度：3分
实用性：8分
章节划分：3分
结构布局：7分
新颖与独特：7分
情感共鸣：6分
引人入胜：7分
现实相关：5分
沉浸感：3分
事实准确性：6分
文化贡献：9分
网站评分
书籍多样性：6分
书籍信息完全性：4分
网站更新速度：4分
使用便利性：4分
书籍清晰度：8分
书籍格式兼容性：9分
是否包含广告：5分
加载速度：9分
安全性：4分
稳定性：4分
搜索功能：3分
下载便捷性：3分
下载点评
- txt(320+)
- 少量广告(437+)
- 强烈推荐(184+)
- 快捷(103+)
- 体验好(556+)
- 图文清晰(356+)
- mobi(425+)
- 赚了(649+)
- 还行吧(488+)
- 服务好(227+)
- 内涵好书(369+)
- 字体合适(434+)
下载评价
网友 曾***玉：直接选择epub/azw3/mobi就可以了，然后导入微信读书，体验百分百！！！
网友 冯***卉：听说内置一千多万的书籍，不知道真假的
网友 索***宸：书的质量很好。资源多
网友 辛***玮：页面不错 整体风格喜欢
网友 宫***凡：一般般，只能说收费的比免费的强不少。
网友 陈***秋：不错，图文清晰，无错版，可以入手。
网友 汪***豪：太棒了，我想要azw3的都有呀！！！
网友 家***丝：好6666666
网友 蓬***之：好棒good
网友 堵***洁：好用，支持
网友 康***溪：强烈推荐！！！
网友 孔***旋：很好。顶一个希望越来越好，一直支持。
网友 方***旋：真的很好，里面很多小说都能搜到，但就是收费的太多了
网友 隗***杉：挺好的，还好看！支持！快下载吧！
网友 通***蕊：五颗星、五颗星，大赞还觉得不错！~~
网友 晏***媛：够人性化！